The Staffing Marketing Tool That Takes the Mystery Out of Marketing

The Staffing Marketing Tool That Takes the Mystery Out of MarketingPreventing your brand messaging from getting lost in the chatter may be one of the most difficult challenges facing members of the staffing industry today. Your clients and candidates have no shortage of staffing firms to select from, most of which claim equal expertise or offer a comparable value proposition. To be noticed, let alone remembered, requires more than a routine message.

Contemporary marketing is built to target people on the individual level. Your staffing marketing tool should have the analytic power and maneuverability to make that happen. Here’s how the right recruiting and staffing software can integrate into your competitive marketing strategy.

Quickly Identifying Which Marketing Tactics Work

In previous years, your staffing firm might have had the luxury to test marketing tactics at a leisurely pace. However, that’s not the case today. Data analysis tools have influenced every inch of the staffing industry, from sourcing and customer relationship management to back office and marketing strategies. The difference in the growth of companies who effectively use their data is the difference in speed you see between a bullet train and a stagecoach. The right staffing marketing tool can contribute to a staffing agency’s significant boost.

It all starts with the recruiting and sales teams and data that they enter. Without meticulous data entry on their part, a good chunk of staffing data would be lost. For them to take enter notes and other key information, the overall recruitment CRM dashboard needs to be clear, customized, and set up for rapid input during a call or after a meeting. Knowing where those referrals come from makes a world of difference.

For marketing purposes, there needs to be a quick way to select and sort the source of client and candidate contacts. Was a contact convinced to contact you from an organic Google search? From your LinkedIn posts? From a laser-targeted AdWords campaign? Gathering that data is the first half. The second half, of course, comes back to analysis.

Having an analytics side to your staffing and recruiting platform simplifies the whole reporting process. Insight is almost instantaneous. That speed of feedback ensures that your recruiters and salespeople will gather data in the first place. The fewer steps they need to take to contribute to generating a marketing report, the more likely they’ll track their interactions.

Once the report is generated by your staffing marketing tool, it only takes a moment to see which strategies are working, which need to be tweaked, and which need to be abandoned outright.

Identifying When to Send Marketing Campaigns

Your staffing software can also tell you when it’s time to send marketing campaigns. Getting in touch with your inner Nostradamus requires nothing more than the ability to look at historic trends. That’s where the reporting features of your staffing marketing tool makes all of the difference.

Once again, comprehensive tracking is the ticket. Having the ability to review the trends in your interactions and job orders with specific clients can tell you when it’s time to give them a little marketing fueled nudge.

For example, let’s say that a staffing report indicates that a certain client contact tends to request a bulk order like clockwork every July. Right before they even get the impulse to buy, you’ve already contacted them with an email discussing the latest hiring trends or providing downloadable content about competitive industry salaries in their area. This targeted message achieves two things: it provides them valuable new information and a reminder that your team can deliver results.

Personalizing Every Prospect’s Buying Cycle

You can’t control when during the buying process you will connect with a prospect. At one end, you have the prospects who are just recognizing their challenges and need guidance. At the other end, you have prospects ready and eager to sign an agreement. Between the two poles are a whole spectrum of prospects with varying needs, and your staffing software needs to help you address it all.

Nurturing those leads through purchase and beyond requires diverse tactics and the ability to identify when to put them to use. That’s no small feat unless you have a staffing marketing tool that’s equipped to track each prospect’s progression in an uncomplicated way. It starts, once again, with a strong recruitment CRM. Most are built to easily input client notes and updates, but fall short when looking at a prospect readiness as a whole.

Why does that matter for marketing? It depends on the way you customize your buying process. Different marketing tools correspond with different phases of the buying process. And encouraging your team to use the staffing marketing tools at their disposal allows for a faster conversion of leads into customers.

Why Your Staffing Marketing Tool Needs to Easily Integrate

There are a variety of platforms that you can turn to for these capabilities. Some only handle fractions of the process, but there are enough staffing marketing options that handle the full scope of what’s mentioned above. In the end, your decision comes down to which tools can integrate with your staffing and recruiting platform without making extra steps.

 

Finding The Best Marketing Materials And Promotional Resources

Finding The Best Marketing Materials And Promotional ResourcesQuality signage can play a key role in any marketing effort. Signs, displays and banners that are designed to catch the eye and showcase a specific brand, product or feature can allow merchants and retailers to increase revenue and generate additional interest in specific products or services. Suppliers and providers who can offer a wider range of materials options can be an asset that no business owner can afford to overlook.

Poorly designed displays can find even the best quality products going unnoticed on store shelves and retail environments. Marketing a specific item or ensuring that services and promotional specials are more likely to stand out can be more challenging than many business owners might realize. The right promotional materials, signs and banners can make quite an impact on customers.

While digital marketing continues to grow in popularity, merchants and retailers who neglect conventional resources could be making a costly misstep. Proven marketing resources and methods still play an important role within the sales process and access to the right resources can be a very important concern. Dealing with a supplier who can offer a wider range of promotional materials, choices and options is always a smart move.

Generating increased interest in a new product can be especially challenging. Marketing items and goods that customers have no knowledge of often requires retailers and business owners to make special efforts. Displays and signs can be a very effective way to enhance the presence of a specific product and ensure that those who are visiting a shop or store are more likely to take notice.

With so many different printers, suppliers and retailers to choose from, finding the best quality signage or making more cost effective purchases can seem quite challenging. Dealing with a lesser supplier can often result in business owners paying more for the marketing materials they need or having to make do with a selection of options that may not meet all of their needs. For the best signs and displays, business owners would be wise to deal with a better class of supplier.

Promotional costs are rarely an issue that businesses and merchants can afford to overlook. Spending too much on marketing can increase overhead and deprive businesses of the financial resources they may require in order to deal with other matters and concerns. Getting the best deal on banners, signs and displays will ensure that marketing efforts are less likely to place strain on the budget.

The Internet can be very helpful for those who are seeking to learn more about the various promotional options and solutions that may be found. Even a quick search online is often more than sufficient for those who are interested in outlining the choices or finding new options. Comparing different promotional materials online will allow business owners to make smarter and more effective purchases.

Display stands, signs or a pull-up banner can all be very helpful resources for those who are seeking to create a more effective marketing or advertising campaign. Shopping with a supplier who is able to offer more competitive pricing and access to a wider range of materials can be of paramount importance. Finding the right options will be much easier for those who know where to shop.

Marketing 2.0 How and Why You Do It

MarketingAll those with a product or service to sell must institute a marketing program that promotes those products and services to target customers. Marketing programs consist of strategies and activities that derive from promotional objectives and revenue projections that you would like to achieve for your products, services, or the company overall.

Examples of activities that carry out marketing strategies and have the potential to ensure the achievement of marketing objectives may include the following:

Advertising, in strategically selected print or online media

Long form content, to use in your blog or newsletter

In-kind contributions made to local charities

Nominating yourself for (and winning!) a business award

Speaking at business association meetings

Teaching a subject that showcases your professional expertise

Presenting a webinar, video, or podcast

Press releases to announce an event that will impact the community: the webinar you’ll present, the business award you’ve won, the book you’ve published, the charity event that you’ll help sponsor

Networking, to meet or reconnect with colleagues and build relationships

Social media, used to engage with clients, prospects and peers

For most, the goal of marketing is to increase sales (that is, revenue) by increasing awareness and trust in the company and its products and services and in that way increasing the number of its potential customers. Marketing is a way to fill the sales pipeline, as is prospecting for potential customers (wear your sales hat when prospecting, although prospecting is not quite selling in the same way that marketing is not exactly selling). Generally, marketing strategies are created to produce one or more of these results:

1. Awareness, so that target customer groups will learn of the existence of your company and its products and services.

2. Perception, so that target customer groups will think of your company and its offerings in a certain way. This is the core of brand development; trust and confidence are the primary attributes that you must persuade customers to associate with your company and its products and services. Depending on your business, other attributes you may want to attach to the brand are luxury, practicality, innovation, or quirkiness. Reputation management and crisis PR are under this heading.

3. Behavior, so that target customers will be persuaded to take action. Your objectives may include attracting new customers; encouraging repeat business from existing customers; encouraging sales of higher-ticket items or premium services; or stimulating referrals by persuading customers to recommend your products and services to others.

Because time and money are limited resources for business ventures large and small, it is a big advantage to know which of your marketing activities works and if possible, to also know which activities are effective for certain groups of customers. Further, it is essential to know how many customers come to your business as a result of marketing activities.

To measure the return on investment ROI of your marketing program, one must venture into the realm of marketing metrics, from data analytics to Big Data. There are simple yet revealing marketing metrics available that will evaluate the effectiveness of your marketing and guide your future marketing activities.

Just How Can an Offsite Appointment Setting Service Assist Us

Just How Can an Offsite Appointment Setting Service Assist UsOur longtime involvement in the marketing industry showed us that an ever-increasing number of businesses, may they be large or small, are currently relying on outbound appointment setting services. The increasing numbers that we’re witnessing is a clear indicator that more and more companies are choosing to outsource their solutions. Can such expert services really help us? Evidently, they’ve got enough considerations why they generally do it as we are going to illustrate further below.

How to Associate with Outsourced Appointment Setting Services

Teaming up with an appointment setting services provider can help to save us time, effort and cost. There’s no longer the requirement for us to ascertain our own marketing and sales team. Why would we delay and money making our very own team if we can easily just partner with a provider? They already have a well-trained, experienced, experienced team able to work for us. Utilizing an outsourced leads generation services provider can totally free up our invaluable assets. We can now concentrate on other areas of our businesses and concentrate on the Roi (ROI) more effectively. Outsourcing our downline building services is undoubtedly cost-effective. They may provide us with specialized assistance in the process and we can gain greater results at a fraction of our costs. Our business thrives on both profit and gains and it is logical for us to consider practical solutions that can supply sales and profits. Letting the service providers tackle our b2b or B2B appointment setting services shows that we trust what they are capable of doing for us. The partnership also will permit us to have access to their extensive database needed to convert the appropriate people into our customers.

The provider’s telemarketing team hold the skillset, the specialties, and the tools that could work to our advantages. Outsourcing the services to them can decrease our cost per sale value and delivers us with measurable results that benefit our company. Outsourcing spares us the excess costs for our workforce headcount, equipment, training, et cetera. They have many years of experiences to do appointment setting services work which serves our company well. Their exposure to a large number of companies of varying levels suggests that they are well-versed with the completely different phases of the sales process. Their job is not just to do marketing for us but also do leads generation, profiling, prospecting, closing the deal, follow-ups, cleanups and numerous others. These are just some things the best appointment setting services is capable of doing to aid our business grow and prosper through contracting out.