What to Look for in an Email Marketer

Email MarketerEmail is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space. With more people adapting to mobile – 70% of adults have smartphones; this stat is 85% for young adults (PewResearchCenter) – email is being viewed more, just opened in a different place. According to Experian’s “Quarterly email benchmark report” (Q4 2015), “65% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015.” We’ve made our point – email is here to stay.

When working on incorporating email into your digital marketing strategy, look for these skills in an email marketing consultant:

UNDERSTAND YOUR MARKET

Not every email is for every market. Make sure the email marketer you’re working with understands the different audiences you are targeting and how to market to them appropriately. If you’re a talent management agency, for example, and your main markets are manufacturing and industrial lighting, two different emails of content are required to be relevant to both types of groups.

A/B TESTS ARE YOUR FRIEND!

A/B tests are key for testing new methods of engagement with your subscribers. LinkedIn Pulse recently featured a great article by QASymphony that provided a use case of an A/B test. The company created two different emails to drive sign ups, one with a multi-step process, and one with a single-step process:

The company noted that the content was exactly the same aside of the CTA (call-to-action). The results showed that Version B (showed as Variation #1 below) had a 22% higher conversation rate than the two-step process email:

While the simpler, lesser-step process may seem like an obvious result for higher conversion, it’s key to understand how the data affects the sales funnel, per QASymphony’s article. Higher conversions equals higher revenue, and this specific example doesn’t require an increase in marketing spend, simply a shift in strategies.

HOW TO GET – AND KEEP – NEW SUBSCRIBERS.

Are you missing opportunities to capture new subscribers? Free tools like SumoMe provide pop-ups for websites to capture email addresses. If you’re tweeting about a blog post, press release, or the like, have a pop-up appear to prompt users to opt-in to your newsletter. SumoMe offers features that allow you to customize how and when the pop-up appears: in the middle of the screen, bottom right, every fifth time a visitors clicks to your site, etc.

Your email marketing tool, like MailChimp, can break down which subscribers are opening and clicking on content within your emails so you can see what content is driving the most engagement. Make sure to curate content that’s resonating with subscribers, showing them that you’re paying attention to what they want to read.

 

Different Components Of A Marketing Mix

Marketing MixThere are several ways for promoting a product in various areas of media. Promoters today use the online advertisements, endorsements, special events, and magazines or newspapers to promote their products and/or services. For customers frequently purchasing their products, there can be incentives given like free items and discounts.

The act of advertising a great service with either a short or long term goal of boosting sales is product promotion. Lots of companies these days make use of various marketing techniques through different communication mediums. Today, not a single medium is better than another since the most efficient medium to use will greatly depend on the type of product you are showcasing.

Nowadays, more and more companies are considering of using social media channels to advertise their products and services. Know that with these methods, companies will have the ability to showcase their offerings to anyone. In fact, because of the popularity of social media, most businesses had great success in showcasing their products, most especially to the younger generations who prefer to go online rather than watching the television or reading newspapers.

Basically, there are 3 main objectives of promotion. These are to increase demand, to differentiate a single product from other competing or similar products, and to present information to your target audience.

5 Components Of A Marketing Mix

Advertising – An identified sponsor will present ideas, goods, or services. Examples of these are print ads, brochures, direct mail, billboard, posters, motion pictures, banner ads, emails, in-store displays, and Web pages.

Sales Promotion – Both media and non-media marketing communication are used for a limited time in order to boost consumer demand, enhance product accessibility, and stimulate the demands of the market. Examples of this will include contests, self-liquidating premiums, product samples, coupons, trade shows, exhibitions, and tie-ins.

Direct Marketing – This is an advertising form allowing businesses to communicate straight to the clients. Techniques will include interactive consumer websites, email, mobile messaging, promotional letters, outdoor advertising, fliers, and catalog distribution.

Personal Selling – This is a process of persuading prospects to buy your products or services or perhaps to act on any idea with the use of oral presentations. Examples are samples, telemarketing, and sales presentations and training.

Public Relations – This is done by planting significant news about the goods you offer or perhaps a great presentation of it in the media. Examples will include charitable contributions, seminars, radio and TV presentations, and speeches.

 

4 Things to Consider for Using Promotional Products

4 Things to Consider for Using Promotional ProductsThe prevailing marketing strategy for most businesses includes the usage of promotional items. This is because these are more cost-effective than any other medium of advertising. Another thing to consider, in this case, is that people like to get free gifts. As a result of this, the companies get promoted through the word of mouth if they offer more freebies to their customers. However, it is always a difficult decision to integrate this medium properly into your marketing plan. This is the reason why here are some of the tips that will help you integrate your personalised business items with your business strategy suitably.

Plan – This is the first thing to take note of because this is undoubtedly the most important one. Any marketing plan needs a lot of considerations and but integrating the items with your business goals can be trickier. Before ordering you should think clearly about what you need, who the target audience for you are and how you are integrating this with your advertising goals. This pre-planning must be complete several weeks before placing the order. After receiving the items, you should count them and then take some quick customer feedback about whether they like the gift.

• Promotion rather than overshadowing – While deciding the object make sure that they are meant to highlight your business and not overshadow them. These are intended to get your customers excited about your product. So you should make the choice accordingly.

Proper Reflection of your business – At the time of making the choice make sure what each item conveys about your business. You should also consider if those freebies will be appropriate for the group of consumers that you are targeting. You should also give a thought about whether they portray your core business values.

Plethora of choice – While selecting personalised objects for business promotions, there are several times when you get tempted to purchase a single item for a greater amount of discount. But for general marketing, you should consider a variety of articles. One product is quite good for promotions and events. But for the rest of the occasions, there should be a range of products, on the basis of size, usage, actual value and perceived value. This is necessary because different events call for different gifts. For example, you should not gift one of your most loyal customers with just a keychain. That is why you should always opt for a variety of options.

The above are some of the tips that you must consider for advertising using these.

 

7 Definite Donts in Outbound Telemarketing

Outbound TelemarketingIn today’s time, it is never enough to know the do’s in outbound telemarketing – or in any form of marketing. It is never enough to settle for a list of instructions on what to do to make your business successful and to continue generating leads on a daily basis. It is also important to know the absolute don’ts in marketing – outbound telemarketing for that matter. Here is the list:

1. Don’t settle for poor targeting

This would be in relation to finding possible clientele for a campaign. Successful targeting includes extensive research. Successful companies are aware of who their target individuals are, and they completely understand how to qualify leads to saving time as much as possible. This is also to avoid prospecting the wrong people – people who would be more suitable prospects for another campaign.

2. Don’t do poorly defined campaigns

One critical aspect in a well-defined campaign is having a goal. Moreover, a goal must be SMART. By SMART, it means that it is specific, measurable, attainable, realistic, and time-bound. Marketing pros make a well-defined campaign – and that includes having a goal; and a goal shared by the entire team.

3. Don’t prospect with insufficient product knowledge

This is a gargantuan no-no in outbound telemarketing. What is the purpose of prospecting and pitching a sale when you don’t know the details of what you are selling? Moreover, the modern consumer is not naïve. With technological advancements, visible product reviews online, viral word of mouth, and rampant inputs on social media, today’s consumer are well-aware of much as any product there is on the planet.

4. Don’t break the law

This, of course, is a no-brainer. It is important to abide by the laws, especially when it pertains to the list of individuals on the ‘do not call’ list. Regulatory fines are steep, so it is important to abide by the rules.

5. Don’t rely on the script

It is hard to express genuine customer concern when reciting from a script. Moreover, it is hard to sound confident to a customer when heavily relying on the word-for-word content on the script. There is a difference between being script-reliant to being conversant and spontaneous while still sticking to the idea from the script.

6. Don’t skip evaluating post-campaign results

It is painstakingly important to evaluate post-campaign results. This is to improve the next possible campaign and to reconstruct should there be any lapses on it.

7. Don’t take money too soon

Just because you made a sale doesn’t mean you can neglect your customer. One of the important facets in lead generation is lead nurturing – and this is an integral part of maintaining a relationship with a client.