What to Look for in an Email Marketer

Email is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space. With more people adapting to mobile – 70% of adults have smartphones; this stat is 85% for young adults (PewResearchCenter) – email is being viewed more, just opened in a different place. According to Experian’s “Quarterly email benchmark report” (Q4 2015), “65% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015.” We’ve made our point – email is here to stay.

When working on incorporating email into your digital marketing strategy, look for these skills in an email marketing consultant:

UNDERSTAND YOUR MARKET

Not every email is for every market. Make sure the email marketer you’re working with understands the different audiences you are targeting and how to market to them appropriately. If you’re a talent management agency, for example, and your main markets are manufacturing and industrial lighting, two different emails of content are required to be relevant to both types of groups.

A/B TESTS ARE YOUR FRIEND!

A/B tests are key for testing new methods of engagement with your subscribers. LinkedIn Pulse recently featured a great article by QASymphony that provided a use case of an A/B test. The company created two different emails to drive sign ups, one with a multi-step process, and one with a single-step process:

The company noted that the content was exactly the same aside of the CTA (call-to-action). The results showed that Version B (showed as Variation #1 below) had a 22% higher conversation rate than the two-step process email:

While the simpler, lesser-step process may seem like an obvious result for higher conversion, it’s key to understand how the data affects the sales funnel, per QASymphony’s article. Higher conversions equals higher revenue, and this specific example doesn’t require an increase in marketing spend, simply a shift in strategies.

HOW TO GET – AND KEEP – NEW SUBSCRIBERS.

Are you missing opportunities to capture new subscribers? Free tools like SumoMe provide pop-ups for websites to capture email addresses. If you’re tweeting about a blog post, press release, or the like, have a pop-up appear to prompt users to opt-in to your newsletter. SumoMe offers features that allow you to customize how and when the pop-up appears: in the middle of the screen, bottom right, every fifth time a visitors clicks to your site, etc.

Your email marketing tool, like MailChimp, can break down which subscribers are opening and clicking on content within your emails so you can see what content is driving the most engagement. Make sure to curate content that’s resonating with subscribers, showing them that you’re paying attention to what they want to read.

Different Components Of A Marketing Mix

There are several ways for promoting a product in various areas of media. Promoters today use the online advertisements, endorsements, special events, and magazines or newspapers to promote their products and/or services. For customers frequently purchasing their products, there can be incentives given like free items and discounts.

The act of advertising a great service with either a short or long term goal of boosting sales is product promotion. Lots of companies these days make use of various marketing techniques through different communication mediums. Today, not a single medium is better than another since the most efficient medium to use will greatly depend on the type of product you are showcasing.

Nowadays, more and more companies are considering of using social media channels to advertise their products and services. Know that with these methods, companies will have the ability to showcase their offerings to anyone. In fact, because of the popularity of social media, most businesses had great success in showcasing their products, most especially to the younger generations who prefer to go online rather than watching the television or reading newspapers.

Basically, there are 3 main objectives of promotion. These are to increase demand, to differentiate a single product from other competing or similar products, and to present information to your target audience.

5 Components Of A Marketing Mix

Advertising – An identified sponsor will present ideas, goods, or services. Examples of these are print ads, brochures, direct mail, billboard, posters, motion pictures, banner ads, emails, in-store displays, and Web pages.

Sales Promotion – Both media and non-media marketing communication are used for a limited time in order to boost consumer demand, enhance product accessibility, and stimulate the demands of the market. Examples of this will include contests, self-liquidating premiums, product samples, coupons, trade shows, exhibitions, and tie-ins.

Direct Marketing – This is an advertising form allowing businesses to communicate straight to the clients. Techniques will include interactive consumer websites, email, mobile messaging, promotional letters, outdoor advertising, fliers, and catalog distribution.

Personal Selling – This is a process of persuading prospects to buy your products or services or perhaps to act on any idea with the use of oral presentations. Examples are samples, telemarketing, and sales presentations and training.

Public Relations – This is done by planting significant news about the goods you offer or perhaps a great presentation of it in the media. Examples will include charitable contributions, seminars, radio and TV presentations, and speeches.

4 Things to Consider for Using Promotional Products

The prevailing marketing strategy for most businesses includes the usage of promotional items. This is because these are more cost-effective than any other medium of advertising. Another thing to consider, in this case, is that people like to get free gifts. As a result of this, the companies get promoted through the word of mouth if they offer more freebies to their customers. However, it is always a difficult decision to integrate this medium properly into your marketing plan. This is the reason why here are some of the tips that will help you integrate your personalised business items with your business strategy suitably.

• Plan – This is the first thing to take note of because this is undoubtedly the most important one. Any marketing plan needs a lot of considerations and but integrating the items with your business goals can be trickier. Before ordering you should think clearly about what you need, who the target audience for you are and how you are integrating this with your advertising goals. This pre-planning must be complete several weeks before placing the order. After receiving the items, you should count them and then take some quick customer feedback about whether they like the gift.

• Promotion rather than overshadowing – While deciding the object make sure that they are meant to highlight your business and not overshadow them. These are intended to get your customers excited about your product. So you should make the choice accordingly.

• Proper Reflection of your business – At the time of making the choice make sure what each item conveys about your business. You should also consider if those freebies will be appropriate for the group of consumers that you are targeting. You should also give a thought about whether they portray your core business values.

• Plethora of choice – While selecting personalised objects for business promotions, there are several times when you get tempted to purchase a single item for a greater amount of discount. But for general marketing, you should consider a variety of articles. One product is quite good for promotions and events. But for the rest of the occasions, there should be a range of products, on the basis of size, usage, actual value and perceived value. This is necessary because different events call for different gifts. For example, you should not gift one of your most loyal customers with just a keychain. That is why you should always opt for a variety of options.

The above are some of the tips that you must consider for advertising using these.

7 Definite Donts in Outbound Telemarketing

In today’s time, it is never enough to know the do’s in outbound telemarketing – or in any form of marketing. It is never enough to settle for a list of instructions on what to do to make your business successful and to continue generating leads on a daily basis. It is also important to know the absolute don’ts in marketing – outbound telemarketing for that matter. Here is the list:

1. Don’t settle for poor targeting

This would be in relation to finding possible clientele for a campaign. Successful targeting includes extensive research. Successful companies are aware of who their target individuals are, and they completely understand how to qualify leads to saving time as much as possible. This is also to avoid prospecting the wrong people – people who would be more suitable prospects for another campaign.

2. Don’t do poorly defined campaigns

One critical aspect in a well-defined campaign is having a goal. Moreover, a goal must be SMART. By SMART, it means that it is specific, measurable, attainable, realistic, and time-bound. Marketing pros make a well-defined campaign – and that includes having a goal; and a goal shared by the entire team.

3. Don’t prospect with insufficient product knowledge

This is a gargantuan no-no in outbound telemarketing. What is the purpose of prospecting and pitching a sale when you don’t know the details of what you are selling? Moreover, the modern consumer is not naïve. With technological advancements, visible product reviews online, viral word of mouth, and rampant inputs on social media, today’s consumer are well-aware of much as any product there is on the planet.

4. Don’t break the law

This, of course, is a no-brainer. It is important to abide by the laws, especially when it pertains to the list of individuals on the ‘do not call’ list. Regulatory fines are steep, so it is important to abide by the rules.

5. Don’t rely on the script

It is hard to express genuine customer concern when reciting from a script. Moreover, it is hard to sound confident to a customer when heavily relying on the word-for-word content on the script. There is a difference between being script-reliant to being conversant and spontaneous while still sticking to the idea from the script.

6. Don’t skip evaluating post-campaign results

It is painstakingly important to evaluate post-campaign results. This is to improve the next possible campaign and to reconstruct should there be any lapses on it.

7. Don’t take money too soon

Just because you made a sale doesn’t mean you can neglect your customer. One of the important facets in lead generation is lead nurturing – and this is an integral part of maintaining a relationship with a client.

The easiest way to get real tax reform in America

Is actually also obvious to several people that real tax reform means reducing taxes and government spending. However, in current tax reform “package” there are all forms of changes their tax rates, tax brackets, deductions, exemptions etc. But the end end result is virtually no net tax relief, little economic growth, and a serious increase owing money. Most importantly, simply because they will lose valuable tax loopholes therefore that Ludwig von Mises said “capitalism breathes through the loopholes.”

Tax reform is really just a gimmick against the American many people. It does help politicians reap campaign donations from special interest groups. It is an old con job because bring in more business can’t afford to lose their special spot in the tax code. Being a result, they contribute money to politicians in Congress to protect their loophole. If that does not work start a campaign to reestablish their loophole in the.

There are of course good belongings in the tax reform package such as a cut in the corporate taxes. In an ideal world the corporate tax is not going to exist. Economists of all stripes know that it is irrational tax because one particular. It forces corporations to spend tons of money avoiding the tax, four. It raises little revenue (only 9% of the budget), and 3. It is a double tax on corporate income because corporations pay a tax and then stockowners pay another tax on all of the money they gain in dividends and capital income.

Another promised benefit of tax reform is supposed to be economic growth, but estimates of economic growth under the house plan ‘s just a few tenths of 1 percent and even that might be blown away with any kind of economic downturn.

If you do not reduce the tax burden very much, you just do not obtain a big popularity of economic rise. Moreover, the best strategy to get economic growth can be always to reduce government spending. Any tax reform law should have mandates that cut government spending. Spending cuts in order to be significant and across the board. This is especially so with entitlements because they increase there are many national debt going forward from $20T to $200T. This places a great burden of uncertainty on the economy.

The reason that spending cuts are vital: you need to recognize how the private sector is the productive sector. Even with a 50% tax burden on its back, in which you sector is what produces our standard of just living. The government sector does far from produce anything on its own and plenty of what it can do is detrimental to our standard of living. In addition to being detrimental, much of what government spends our resources on is tremendously costly. For example, eliminate the cost of government education is almost twice the cost of a comparable private education. The cost of housing in neighborhoods with good public schools is almost 1/3 higher on an equivalent basis in comparison with districts with low performing schools.

Transferring resources and labor to an individual can sector while reducing the tax burden will within the economy much more productive and significantly raise the standard of living.

The federal government has control over enormous amounts of land and natural resources. A 2010 report from the Congressional Research Service 2010 estimates that advantages than 70,000 of buildings controlled by the federal government that are either vacant or underutilized. The govt also has redundant military bases, spy networks, and regulatory agencies so that some number of budget cutting would be entirely painless and actually add money to impact all civilian federal budget.

Mandating spending cuts now and in the future will reduce uncertainty which is one of the biggest drags in regards to the economy and also the easiest repair.

The Senate’s version of the bill repeals the individual mandate in Obama Concern. That would be one small step towards fixing health care. Health care in the US is expensive in the world, trip rates as mediocre in terms of outcomes. It’s also the area of the economy with the most significant government intervention. A combination of policies means that subsidizes consumption so that individuals are insulated from authentic cost of health care choices. Federal government also monopolizes every regarding production, including doctors, hospitals, and medication. This is a very unhealthy combination. Getting rid of the individual mandate is a good step globe right direction. But it is only one quite a few necessary steps.

You don’t really start to see the problems of health care in such areas as veterinarians, dentists, and cosmetic surgeons. The reason for that simply because do not possess much monopoly power from government or government-subsidized medical insurance. They are largely cash businesses with relatively the best quality and discount prices.

Just remember, that when it comes to tax reform, no appear they say or how they vote, it is just a complicated process to raise campaign contributions from special interest kinds.