What Are Twitter Impressions & Why Are They So Important to Twitter?

Of the various Twitter metrics to twitter track impressions must certanly be at the top of your list. Whenever along with various other metrics, monitoring impressions offers you a sense of how long your Tweets went.

Twitter impressions tend to be among the signs of brand name existence. Then you’ll care about how many times your Tweets have shown up in someone’s timeline in a month if you want to have your pizza company known across Twitter. More likely, you want your pizza company known across a segment that is certain of. What this means is pair that is you’ll your impressions metric with another metric like presses to see in the event that Tweets tend to be appropriate. read more

How to Hire a Freelance Social Media Designer: 5 Steps to Finding the Best

A fast look at the most recent personal news data programs in no unsure terms simply how much personal effects company. Social media marketing is probably the best way of electronic marketing, particularly thinking about exactly how effective marketing that is peer-to-peer in comparison to standard techniques.

(you would hire a professional instead of designing it yourself*)If you were running a “traditional” ad campaign for your business, chances are. So why should media that are social be any various? read more

How to Hire a Freelance Social Media Designer: 5 Steps to Finding the Best

A fast look at the newest personal news data programs in no unsure terms simply how much personal effects company. Social media marketing is perhaps the top way of electronic marketing, particularly deciding on exactly how effective marketing that is peer-to-peer in comparison to standard techniques.

(you would hire a professional instead of designing it yourself*)If you were running a “traditional” ad campaign for your business, chances are. So why should media that are social be any various? read more

How to Find the Best Twitter Hashtags

Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers. When you use a popular hashtag in a post, you expose that message to everyone discussing that topic and looking at the messages relevant to that subject.

However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. read more

How to Find the Best Twitter Hashtags

Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers. When you use a popular hashtag in a post, you expose that message to everyone discussing that topic and looking at the messages relevant to that subject.

However, in order to take full advantage of this, you’ll need to know which hashtags will work best for you using our Twitter Analytics and more tools on this list. read more

How to Use Social Media for Your Marketing Efforts in 2018

Marketing Podcast with John Jantsch About Social Media

I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018.

It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today:

How do I find time to do it? What’s the ROI? How do I make it pay? Can I sell?

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. read more

How to Use Social Media for Your Marketing Efforts in 2018

Marketing Podcast with John Jantsch About Social Media

I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018.

It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today:

How do I find time to do it? What’s the ROI? How do I make it pay? Can I sell?

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. read more

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals

If you own a professional services business, odds are you’re trying to get leads in the door. What I often see is that these types of businesses develop automated lead funnels, because that’s what they’re told to do, and spend a lot of time vetting these leads, but let’s face it, they probably don’t have a ton of time to do that!

Instead of focusing on building an endless supply of leads, you should only be focusing on the amounts you actually need as well as how to balance bringing new customers in, and keeping new customers around. For example, if you’re a CPA, wouldn’t it be easier to focus on the clients you already have year after year as opposed to constantly be looking for new ones? read more

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals

If you own a professional services business, odds are you’re trying to get leads in the door. What I often see is that these types of businesses develop automated lead funnels, because that’s what they’re told to do, and spend a lot of time vetting these leads, but let’s face it, they probably don’t have a ton of time to do that!

Instead of focusing on building an endless supply of leads, you should only be focusing on the amounts you actually need as well as how to balance bringing new customers in, and keeping new customers around. For example, if you’re a CPA, wouldn’t it be easier to focus on the clients you already have year after year as opposed to constantly be looking for new ones? read more

Transcript of How to Develop the Right Idea at the Right Time

Transcript of How to Develop the Right Idea at the Right Time

Back to Podcast

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Allen Gannett. He is the CEO and founder of TrackMaven, a marketing insights platform. He’s also the author of a book we’re going to talk about today called The Creative Curve: How to Develop the Right Idea at the Right Time. Allen, thanks for joining me.

Allen Gannett: Thanks for having me, man.

John Jantsch: A big premise of the book is to kind of debunk the creativity myth that you sit around and get this inspiration from a muse at some point in your life and that, in fact, there’s a science behind it. You want to tell me kind of your … it’s really the big idea of the book, I suppose, so you want to unpack that for us? read more