3 case studies to inspire the innovative side of every marketer

3. Jack Ma’s self-confidence in founding Alibaba

3 case studies to inspire the innovative side of every marketer

To be undoubtedly revolutionary, you must break ground that is new which takes self-confidence and fix, as Jack Ma, creator of Alibaba demonstrates.

Breaking into or producing a market that is new what entrepreneurial dreams are made of, but for Jack Ma, founder of Alibaba, it’s something he made a reality. After multiple failures to get into Harvard law school and even get a job at KFC and some successes in creating China Yellow Pages, Ma along with some friends, created a B2B marketplace site, which seemed an move that is ambitious exactly how difficult China’s marketplace can be.

3 case studies to inspire the innovative side of every marketer

 “When he chose to begin an company that is e-commerce Asia, perhaps one of the most limiting areas on earth, men and women believed he had been crazy,” explains Malin Liden, VP of expertise at SAP.

She attributes their success to their capability to maybe not care excessively about other people’s judgements. “He could have cared, but these days he’s worth $30 billion instead.”

3 case studies to inspire the innovative side of every marketer

Lesson learned:

A great and idea that is innovative never be a well known one. Even though it is a good idea to find other individuals’ guidance whenever stepping into brand new area, keep in mind just what the typical traditional reaction could be and don’t be afraid to move beyond it – somebody has got to be very first.