In today’s time, it is never enough to know the do’s in outbound telemarketing – or in any form of marketing. It is never enough to settle for a list of instructions on what to do to make your business successful and to continue generating leads on a daily basis. It is also important to know the absolute don’ts in marketing – outbound telemarketing for that matter. Here is the list:
1. Don’t settle for poor targeting
This would be in relation to finding possible clientele for a campaign. Successful targeting includes extensive research. Successful companies are aware of who their target individuals are, and they completely understand how to qualify leads to saving time as much as possible. This is also to avoid prospecting the wrong people – people who would be more suitable prospects for another campaign.
2. Don’t do poorly defined campaigns
One critical aspect in a well-defined campaign is having a goal. Moreover, a goal must be SMART. By SMART, it means that it is specific, measurable, attainable, realistic, and time-bound. Marketing pros make a well-defined campaign – and that includes having a goal; and a goal shared by the entire team.
3. Don’t prospect with insufficient product knowledge
This is a gargantuan no-no in outbound telemarketing. What is the purpose of prospecting and pitching a sale when you don’t know the details of what you are selling? Moreover, the modern consumer is not naïve. With technological advancements, visible product reviews online, viral word of mouth, and rampant inputs on social media, today’s consumer are well-aware of much as any product there is on the planet.
4. Don’t break the law
This, of course, is a no-brainer. It is important to abide by the laws, especially when it pertains to the list of individuals on the ‘do not call’ list. Regulatory fines are steep, so it is important to abide by the rules.
5. Don’t rely on the script
It is hard to express genuine customer concern when reciting from a script. Moreover, it is hard to sound confident to a customer when heavily relying on the word-for-word content on the script. There is a difference between being script-reliant to being conversant and spontaneous while still sticking to the idea from the script.
6. Don’t skip evaluating post-campaign results
It is painstakingly important to evaluate post-campaign results. This is to improve the next possible campaign and to reconstruct should there be any lapses on it.
7. Don’t take money too soon
Just because you made a sale doesn’t mean you can neglect your customer. One of the important facets in lead generation is lead nurturing – and this is an integral part of maintaining a relationship with a client.