Marketing 2.0 How and Why You Do It

MarketingAll those with a product or service to sell must institute a marketing program that promotes those products and services to target customers. Marketing programs consist of strategies and activities that derive from promotional objectives and revenue projections that you would like to achieve for your products, services, or the company overall.

Examples of activities that carry out marketing strategies and have the potential to ensure the achievement of marketing objectives may include the following:

Advertising, in strategically selected print or online media

Long form content, to use in your blog or newsletter

In-kind contributions made to local charities

Nominating yourself for (and winning!) a business award

Speaking at business association meetings

Teaching a subject that showcases your professional expertise

Presenting a webinar, video, or podcast

Press releases to announce an event that will impact the community: the webinar you’ll present, the business award you’ve won, the book you’ve published, the charity event that you’ll help sponsor

Networking, to meet or reconnect with colleagues and build relationships

Social media, used to engage with clients, prospects and peers

For most, the goal of marketing is to increase sales (that is, revenue) by increasing awareness and trust in the company and its products and services and in that way increasing the number of its potential customers. Marketing is a way to fill the sales pipeline, as is prospecting for potential customers (wear your sales hat when prospecting, although prospecting is not quite selling in the same way that marketing is not exactly selling). Generally, marketing strategies are created to produce one or more of these results:

1. Awareness, so that target customer groups will learn of the existence of your company and its products and services.

2. Perception, so that target customer groups will think of your company and its offerings in a certain way. This is the core of brand development; trust and confidence are the primary attributes that you must persuade customers to associate with your company and its products and services. Depending on your business, other attributes you may want to attach to the brand are luxury, practicality, innovation, or quirkiness. Reputation management and crisis PR are under this heading.

3. Behavior, so that target customers will be persuaded to take action. Your objectives may include attracting new customers; encouraging repeat business from existing customers; encouraging sales of higher-ticket items or premium services; or stimulating referrals by persuading customers to recommend your products and services to others.

Because time and money are limited resources for business ventures large and small, it is a big advantage to know which of your marketing activities works and if possible, to also know which activities are effective for certain groups of customers. Further, it is essential to know how many customers come to your business as a result of marketing activities.

To measure the return on investment ROI of your marketing program, one must venture into the realm of marketing metrics, from data analytics to Big Data. There are simple yet revealing marketing metrics available that will evaluate the effectiveness of your marketing and guide your future marketing activities.

Just How Can an Offsite Appointment Setting Service Assist Us

Just How Can an Offsite Appointment Setting Service Assist UsOur longtime involvement in the marketing industry showed us that an ever-increasing number of businesses, may they be large or small, are currently relying on outbound appointment setting services. The increasing numbers that we’re witnessing is a clear indicator that more and more companies are choosing to outsource their solutions. Can such expert services really help us? Evidently, they’ve got enough considerations why they generally do it as we are going to illustrate further below.

How to Associate with Outsourced Appointment Setting Services

Teaming up with an appointment setting services provider can help to save us time, effort and cost. There’s no longer the requirement for us to ascertain our own marketing and sales team. Why would we delay and money making our very own team if we can easily just partner with a provider? They already have a well-trained, experienced, experienced team able to work for us. Utilizing an outsourced leads generation services provider can totally free up our invaluable assets. We can now concentrate on other areas of our businesses and concentrate on the Roi (ROI) more effectively. Outsourcing our downline building services is undoubtedly cost-effective. They may provide us with specialized assistance in the process and we can gain greater results at a fraction of our costs. Our business thrives on both profit and gains and it is logical for us to consider practical solutions that can supply sales and profits. Letting the service providers tackle our b2b or B2B appointment setting services shows that we trust what they are capable of doing for us. The partnership also will permit us to have access to their extensive database needed to convert the appropriate people into our customers.

The provider’s telemarketing team hold the skillset, the specialties, and the tools that could work to our advantages. Outsourcing the services to them can decrease our cost per sale value and delivers us with measurable results that benefit our company. Outsourcing spares us the excess costs for our workforce headcount, equipment, training, et cetera. They have many years of experiences to do appointment setting services work which serves our company well. Their exposure to a large number of companies of varying levels suggests that they are well-versed with the completely different phases of the sales process. Their job is not just to do marketing for us but also do leads generation, profiling, prospecting, closing the deal, follow-ups, cleanups and numerous others. These are just some things the best appointment setting services is capable of doing to aid our business grow and prosper through contracting out.