The easiest way to get real tax reform in America

Is actually also obvious to several people that real tax reform means reducing taxes and government spending. However, in current tax reform “package” there are all forms of changes their tax rates, tax brackets, deductions, exemptions etc. But the end end result is virtually no net tax relief, little economic growth, and a serious increase owing money. Most importantly, simply because they will lose valuable tax loopholes therefore that Ludwig von Mises said “capitalism breathes through the loopholes.”

Tax reform is really just a gimmick against the American many people. It does help politicians reap campaign donations from special interest groups. It is an old con job because bring in more business can’t afford to lose their special spot in the tax code. Being a result, they contribute money to politicians in Congress to protect their loophole. If that does not work start a campaign to reestablish their loophole in the.

There are of course good belongings in the tax reform package such as a cut in the corporate taxes. In an ideal world the corporate tax is not going to exist. Economists of all stripes know that it is irrational tax because one particular. It forces corporations to spend tons of money avoiding the tax, four. It raises little revenue (only 9% of the budget), and 3. It is a double tax on corporate income because corporations pay a tax and then stockowners pay another tax on all of the money they gain in dividends and capital income.

Another promised benefit of tax reform is supposed to be economic growth, but estimates of economic growth under the house plan ‘s just a few tenths of 1 percent and even that might be blown away with any kind of economic downturn.

If you do not reduce the tax burden very much, you just do not obtain a big popularity of economic rise. Moreover, the best strategy to get economic growth can be always to reduce government spending. Any tax reform law should have mandates that cut government spending. Spending cuts in order to be significant and across the board. This is especially so with entitlements because they increase there are many national debt going forward from $20T to $200T. This places a great burden of uncertainty on the economy.

The reason that spending cuts are vital: you need to recognize how the private sector is the productive sector. Even with a 50% tax burden on its back, in which you sector is what produces our standard of just living. The government sector does far from produce anything on its own and plenty of what it can do is detrimental to our standard of living. In addition to being detrimental, much of what government spends our resources on is tremendously costly. For example, eliminate the cost of government education is almost twice the cost of a comparable private education. The cost of housing in neighborhoods with good public schools is almost 1/3 higher on an equivalent basis in comparison with districts with low performing schools.

Transferring resources and labor to an individual can sector while reducing the tax burden will within the economy much more productive and significantly raise the standard of living.

The federal government has control over enormous amounts of land and natural resources. A 2010 report from the Congressional Research Service 2010 estimates that advantages than 70,000 of buildings controlled by the federal government that are either vacant or underutilized. The govt also has redundant military bases, spy networks, and regulatory agencies so that some number of budget cutting would be entirely painless and actually add money to impact all civilian federal budget.

Mandating spending cuts now and in the future will reduce uncertainty which is one of the biggest drags in regards to the economy and also the easiest repair.

The Senate’s version of the bill repeals the individual mandate in Obama Concern. That would be one small step towards fixing health care. Health care in the US is expensive in the world, trip rates as mediocre in terms of outcomes. It’s also the area of the economy with the most significant government intervention. A combination of policies means that subsidizes consumption so that individuals are insulated from authentic cost of health care choices. Federal government also monopolizes every regarding production, including doctors, hospitals, and medication. This is a very unhealthy combination. Getting rid of the individual mandate is a good step globe right direction. But it is only one quite a few necessary steps.

You don’t really start to see the problems of health care in such areas as veterinarians, dentists, and cosmetic surgeons. The reason for that simply because do not possess much monopoly power from government or government-subsidized medical insurance. They are largely cash businesses with relatively the best quality and discount prices.

Just remember, that when it comes to tax reform, no appear they say or how they vote, it is just a complicated process to raise campaign contributions from special interest kinds.

Top Reasons to Use Stickers and Decals As a Marketing Tool

One thing all business owners will tell you is that marketing is key. You need to promote your business and build you brand through a variety of marketing outlets. Custom stickers are a fun, easy, and cost effective way to promote your business. Here are the top reasons why we think stickers are a great marketing tool:

Affordability

Most printing companies will give you a bulk ordering discount (not that stickers aren’t one of the cheapest items to print anyways). Chances are if you’re ordering over 100 of them, you’ll be able to get each one for 10-25 cents each, sometimes less! On top of that once you do your first round of printing the company will have you images ready to go meaning you avoid set up costs and they often give repeat customer discounts as well!

Flexibility

Stickers can be printed in so many shapes and sizes which makes them extremely versatile. When people say stickers they tend to think of those multicolored animal or smiley face stickers you used to get when you were a kid on your homework, but “stickers” can be used in a variety of applications. Product labels, name badges, warning signs, bumper stickers, or simple decorations, the possibility for using stickers are pretty limitless. Most companies now days also print on different materials rather than the simple paper stickers we may be used to. Vinyl prints are great for outdoor use or areas that get a lot of wear and tear and they tend to be more durable as well as easier to remove when that time comes.

Brand Awareness

With the amount of advertisements that bombard people every day, it is important to make sure your company sticks out from the crowd. Stickers can be printed in a variety of bright colors and interesting shapes that are sure to grab the attention of your customers increasing your brand awareness. Also, people put stickers EVERYWHERE, from cars and laptops to walls and tool boxes, chances are someone somewhere will pass your sticker in an unexpected place and become more aware of your brand than they would have had your advertisement been placed on a flyer or other material that would likely be stuck in a drawer somewhere or thrown away.

There are plenty of other benefits we could list but think this should be enough to convince you. Be sure to check out your local print shop to see if they offer sticker printing and you’ll be heading towards the beginning of a great marketing plan!

Mobile App Marketing 5 Success Stories to Draw Inspiration From

By 2018, less than 0.01% of all mobile apps out there will be commercially successful. That’s what Gartner says – and we’ve got no reason to doubt the forecast. With the proliferation of mobile app development tools & the rise of “citizen developer” initiative, building mobile software has never been easier. Code quality & application performance aside, the main reason why companies fail to crack the App Store and Google Play charts is poor marketing. If you have a brilliant idea for an app, you’d better forget about Rovio’s overnight success and spend some time (and dough!) on marketing.

Top Earners (iOS developers who generate at least $ 50 thousand in revenues – 12% of the App Store’s registered publishers) have $30 thousand as an average marketing budget and devote 14% of project time to promoting their project. In case you’re a startup & barely raised funding through Kickstarter, your app can still be a hit – as long as you choose the right marketing strategy. Here are some app marketing success stories that prove you can do more with less.

Marketing done right: top 5 app success stories

    • Stay.com. Although building an application for Android first is not a major trend yet, that’s what the guys from Cutehacks did. Stay.com enables users to create personalized travel guides, store them on a smartphone and use the data offline. The app uses first-hand information provided by best baristas, chefs and media personalities from all over the world, so you can feel at home no matter what city you stay in – and save some money on roaming. Cutehacks spent nearly 6 months simultaneously developing the Android and iOS versions of Stay.com, and here’s what they learnt. First, you can’t ignore the Android look of an application. iOS-inspired layouts will probably alienate Android users – after all, the App Store and Google Play have totally different UX/UI policies. Although Cutehacks delivered a good-looking app that easily handled different Android resolutions, they received tons of negative reviews from devoted Androiders. Second, there’s memory and performance. Back in 2012 (and that’s when the Stay.com app was launched), the size of an Android application was device-dependent, so Cutehacks had to do some major re-coding. Finally, they found out Facebook APIs were unstable and poorly documented and spent quite a lot of time searching for developer tips on Quora and Stack Overflow. It sounds like everything Cutehacks did went wrong, but it’s far from being true. The guys successfully implemented the ACRA tool, enabling users to send failure reports every time the Stay.com crashed. They also used Trello to enhance project management (and poor management is the reason why approximately 30% of all IT projects fail). But what makes their story worth citing is the timely changes they made to Stay.com once they discovered users weren’t happy with the current Android version. If you want to succeed, you should pay attention to user feedback – and follow the App Store/Google Play developer guidelines, of course;
    • Languages. Jeremy Olson, a tech-savvy college student from North California, launched the Languages translation app back in 2013. He was no stranger to mobile software development: his Grades app (enables students to track their grades throughout a semester) generated favorable reviews from both tech experts and general public. However, Grades didn’t bring any money, so Jeremy went for a more commercial project. The demand for translation application was – and still is! – really huge, so it was an easy option. Besides, there was no affordable translation application that worked offline on the market back then (takeaway #1: consider timing & demand for your product). Jeremy’s team went a long way to validate the app idea, determine desirable functionality and create great UX. However, the very first thing they did was define customer personas. Jeremy and his confederates were quite familiar with the translation experience, so they didn’t have to talk to potential users in person (although that’s how Zappos’ founder validated his business idea). A customer (or buyer) persona is a purely fictional character who possesses characteristics of your target audience. Olson chose several factors that influenced a person’s decision to purchase the program, including his age, occupation, language proficiency and the environment where Languages would come in handy. The team created three detailed personas, thus covering the majority of key characteristics of their target market. Creating a buyer’s persona is a key success factor to launching & promoting a mobile app – and most marketers still keep personas in a closet for whatever reason or simply don’t know how to use them;
    • Flappy Bird. The viral game hit iTunes in 2013, but it wasn’t until early 2014 when the app gained immense popularity. Dong Nguyen, a Vietnam-based independent developer who built Flappy Bird over a couple of days, said he managed to achieve the so-called virality through addictive gameplay. However, some tech experts (including Michael Silverwood of VentureBeat) believe it wasn’t the case. In order to understand how the game topped the App Store chart in the first place, we need to get a better insight into Apple’s ranking algorithms. There are several factors that influence an application’s chart position, including the number of installs received for the past few days/hours, reviews and retention. Instead of spending huge money on user acquisition, GEARS Studios decided to focus on reviews. By the time Flappy Birds reached #1 on iTunes, it was getting over 400 reviews per day. It went on to receive 700 thousand reviews in a couple of months, and that’s almost 200% more than Candy Crush got after a year. It looks like GEARS implemented a “dark pattern” – a rate button displayed every time a user ended a game session and wanted to start anew. The button was located a place where the play button would normally be; users tapped it by chance and were transferred to the App Store rate page instead. Pretty soon writing reviews of Flappy Birds became a trend, so GEARS Studios simply removed the button with another application update. We do not encourage you to trick app users. The lesson to be learnt here is that application chart performance is not always determined by the number of downloads;
    • Clash of Clans. Coming up with a great & 100% unique idea for an app surely increases your chances of success – but there’s nothing wrong with being a little cliché, too! There are hundreds of strategy games out there – with heroes, monsters, fairies and precious stones. Supercell, a previously unknown mobile software development company from Finland, decided not to reinvent the wheel and… simply built another one. In 2013 Clash of Clans was reportedly generating $ 4 million in daily revenues through in-app purchases – a lot more than an average freemium has ever earned. Supercell surely did their best to create beautiful layouts and addictive gameplay. Yet, it’s the right choice of app monetization tools that made Clash of Clans an instant hit. Basically, the game is all about monetization, but Supercell tactfully keeps it under the pushy line, so users who cannot (or don’t want to) spare a few bucks on virtual currency can still enjoy the game – they simply wait for another level-up a little longer. Once you download the game, you enter the tutorial stage and receive tons of gems for free. You spend the gems on upgrades, gold and magic elixir that protects you against goblins’ attacks. Everything is really cheap, so you keep on spending and go broke pretty soon. As the gameplay evolves, the prices skyrocket, and your buying behavior has already been formed! There were Clash of Clans users who spend up to $ 20 thousand on precious stones when the game was in its prime. The viral application maintained its top-grossing status throughout 2015 and beyond; in the ever-changing world of mobile applications, longevity is hard to achieve. In case you want to replicate Supercell’s success, make sure to develop a solid and well-thought-out monetization strategy;
  • CheckPoints and List Bliss. Todd and Mark DiPaola, the founders of inMarket, believe building a mobile app is similar to building a house: before you start, you should “put some time into thinking about what the rooms are going to look like”. The CheckPoints shopping app enables users to check in in almost any store nationwide and get instant rewards like digital coupons and discounts. The inMarket network now has over 46 million users; back in 00’s when the CheckPoints was at an early development stage Todd and Mark were struggling to decide on the app’s functionality. With List Bliss, they kept it simple. The app allows users to easily create shopping lists by scanning barcodes for different products and share the list with family and friends to check nothing’s missing. InMarket kept the set of application features focused and easily fixed the bugs at launch. We all know Feature Creep kills an app’s performance; you’ll be surprised to learn it has similar effect on marketing. A good marketing campaign should clearly (but briefly) outline the benefits of a product and deliver the message to target audience using as few words as possible. After all, a “fresh” smartphone holder doesn’t even know he needs a better shopping list. How on earth are you going to market your arguably cool & sexy app stuffed with features when you basically have 10 seconds to win users’ attention? Avoiding Feature Creep is a key factor to planning (and launching) a successful marketing campaign.

Top 5 Effective Marketing Ideas For Businesses Within a Limited Budget

Marketing is very important for the growth of your business. This is the only way to come to know amongst your customer for promoting or selling products or services. There are so many marketing tools out in the market that help you to advertise your products and services to gain the attention of a buyer. However, it actually requires investment in terms of time and money as well. This is the major reason why some small businesses try to avoid it. But it is actually the main ingredient for the growth of your business. What’s more, if you get some marketing ideas within your stipulated budget? Don’t be surprised. Here is a list of top 5 effective marketing ideas, which you should include in your strategy and give you the guarantee results.

Facebook Campaign: Nowadays, almost every person is on Facebook, and it is one of the best and highly effective ways to reach new audiences without spending a lot. For this, you can take the help of Facebook campaigns and post something about your products and services that can seem interesting to your readers. It will provide outstanding results for very little investments.

Killer content: Another effective way to advertise your business within a small investment is by creating a killer content. You can submit articles, blogs on different high ranked sites for free that help to promote your business and quickly catch by the web spiders, which in result help to increase your website ranking.

Guest Post: An old marketing tactic that is still stronger than any other techniques is guest blogging. It allows you to post a blog on another website with the permission of its owner that helps to increase your readers and also attract large clients to your website.

Video production: Another effective and affordable way to promote your business is video production. For this, you just need to create a quality video related to your products and service, which easily capture the attention of your visitors. This is the best way to promote your business even with low-cost.

Email marketing: Last but not the least method of marketing ideas for businesses is the use of email marketing. It allows you to connect with a wider audience in an efficient and economical way. It not only help in the promotion of your business but also make your customers up-to-date from your recent offers, discounts or added products and services that pull them to visit your site again and again.

No doubt, all above points will clear your doubts that marketing is possible even in the budget of a shoestring, you just need to know how to do it.

Strategy Beats Tactical Executions Every Time

The brilliant Chinese military strategist, Sun Tzu (544 – 496 BC), said two things that have always resonated with me:

  • “Every battle is won before it is fought”, and
  • “Tactics without strategy is the noise before defeat”.

These thoughts also apply to marketing today, in fact, more than they ever have. Too many small and midsized companies (as well as nonprofits) are paying too little attention to developing a meaningful marketing strategy because they’re just having too much “fun” playing with the exciting new digital tools that seem to be multiplying every day. This doesn’t seem to make much sense to me, and it certainly isn’t the best way to improve ROI.

Marketing and Marketing Communications Strategy

Developing a marketing strategy takes hard work, but it provides a focus, direction and real thought on how to grow a profitable brand. Whether it’s a B2C or B2B product or service, strategy development should employ research (primary or secondary), financial and logistical evaluations, and input from all constituents, with emphasis on:

  • Defining the market you’re in;
  • Determining which audience segment to pursue;
  • Understanding competition, seasonality and real budgets;
  • Positioning the brand for success;
  • Establishing clear objectives for each target segment;
  • Developing a process for measurement and evaluation;
  • Getting professional help when needed.

Only then – once strategy development has been completed, and perhaps even tested – should tactical solutions be created, evaluated and selected. Over the past decade, a plethora of new marketing communications tools and techniques have created a digital tsunami; so now, more than ever, isn’t it time to place strategic thinking and planning ahead of executional tactics?

In 2015, over $400 billion in major media and marketing services bombarded consumers, the most in history. The issue is not Facebook, Instagram, YouTube and LinkedIn versus television, radio, direct mail and events; it’s about a rock solid strategy to understand what the message should be and which tactics should be employed.

In the recent CMO Digital Benchmark Study, 97 percent of marketing leaders said social media spending made only an “average” or “below average” contribution to their company’s performance. Does that mean that social media shouldn’t be used? Of course not. But selecting any media, be it traditional or new, without a well defined and clear cut strategy to employ these tactics just doesn’t make sense. Look before you leap.

A Positioning Statement Will Help

Many small businesses don’t know about the importance of a positioning statement and/or how to create one. After you gather the information you need to develop a marketing strategy, a positioning statement is a succinct description of the core target audience to whom the brand is directed and a compelling picture of how the marketer wants the audience to view the brand. It consists for four key elements:

  • The target audience, in very specific detail;
  • The category in which the brand competes, and its relevance to the customer;
  • The brand’s benefit and point of difference;
  • A reason to believe/the most compelling proof.

Or simply, try to fill in the blanks in this sentence: “Convince _______ to buy _______ instead of _______ because _______.” The positioning statement is a credo for the brand to live by.

All marketing and marketing communications tactics and executions should flow from this statement, and it should be understood by employees and agents. Further it will help you evaluate whether you have a well defined strategy – if you can’t easily write your positioning statement, perhaps your strategy needs to be better defined.

Once you’ve completed this important task, only now is it time for tactical solutions.

Marketing Consultants Are Valuable Assets

As an owner or senior executive at a small or midsized company, you may not have the time or marketing expertise to accomplish the development of a meaningful strategy. You should seriously consider bringing a marketing and marketing communications consultant on board to help – someone who will work with you, provide fresh eyes, promote candor and have an apolitical view of your brand.

Look for established professionals with extensive experience across industries and brands, in B2B, B2C and nonprofit organizations small and large. Don’t settle for someone with expertise in only your niche or industry – go for someone who can think outside the box. Also, make sure any consultant you consider is media neutral and wants to focus on analytics to measure the ROI of your efforts. Their understanding and ability to develop marketing communications plans employing new and/or traditional tools and techniques is key to implementing your strategy, successfully and efficiently.

With all of the changes coming in the months and years ahead (political, economic, global), the dramatic age disparity among consumers (baby boomers versus millennials) and the “always on” media environmen

The Staffing Marketing Tool That Takes the Mystery Out of Marketing

Preventing your brand messaging from getting lost in the chatter may be one of the most difficult challenges facing members of the staffing industry today. Your clients and candidates have no shortage of staffing firms to select from, most of which claim equal expertise or offer a comparable value proposition. To be noticed, let alone remembered, requires more than a routine message.

Contemporary marketing is built to target people on the individual level. Your staffing marketing tool should have the analytic power and maneuverability to make that happen. Here’s how the right recruiting and staffing software can integrate into your competitive marketing strategy.

Quickly Identifying Which Marketing Tactics Work

In previous years, your staffing firm might have had the luxury to test marketing tactics at a leisurely pace. However, that’s not the case today. Data analysis tools have influenced every inch of the staffing industry, from sourcing and customer relationship management to back office and marketing strategies. The difference in the growth of companies who effectively use their data is the difference in speed you see between a bullet train and a stagecoach. The right staffing marketing tool can contribute to a staffing agency’s significant boost.

It all starts with the recruiting and sales teams and data that they enter. Without meticulous data entry on their part, a good chunk of staffing data would be lost. For them to take enter notes and other key information, the overall recruitment CRM dashboard needs to be clear, customized, and set up for rapid input during a call or after a meeting. Knowing where those referrals come from makes a world of difference.

For marketing purposes, there needs to be a quick way to select and sort the source of client and candidate contacts. Was a contact convinced to contact you from an organic Google search? From your LinkedIn posts? From a laser-targeted AdWords campaign? Gathering that data is the first half. The second half, of course, comes back to analysis.

Having an analytics side to your staffing and recruiting platform simplifies the whole reporting process. Insight is almost instantaneous. That speed of feedback ensures that your recruiters and salespeople will gather data in the first place. The fewer steps they need to take to contribute to generating a marketing report, the more likely they’ll track their interactions.

Once the report is generated by your staffing marketing tool, it only takes a moment to see which strategies are working, which need to be tweaked, and which need to be abandoned outright.

Identifying When to Send Marketing Campaigns

Your staffing software can also tell you when it’s time to send marketing campaigns. Getting in touch with your inner Nostradamus requires nothing more than the ability to look at historic trends. That’s where the reporting features of your staffing marketing tool makes all of the difference.

Once again, comprehensive tracking is the ticket. Having the ability to review the trends in your interactions and job orders with specific clients can tell you when it’s time to give them a little marketing fueled nudge.

For example, let’s say that a staffing report indicates that a certain client contact tends to request a bulk order like clockwork every July. Right before they even get the impulse to buy, you’ve already contacted them with an email discussing the latest hiring trends or providing downloadable content about competitive industry salaries in their area. This targeted message achieves two things: it provides them valuable new information and a reminder that your team can deliver results.

Personalizing Every Prospect’s Buying Cycle

You can’t control when during the buying process you will connect with a prospect. At one end, you have the prospects who are just recognizing their challenges and need guidance. At the other end, you have prospects ready and eager to sign an agreement. Between the two poles are a whole spectrum of prospects with varying needs, and your staffing software needs to help you address it all.

Nurturing those leads through purchase and beyond requires diverse tactics and the ability to identify when to put them to use. That’s no small feat unless you have a staffing marketing tool that’s equipped to track each prospect’s progression in an uncomplicated way. It starts, once again, with a strong recruitment CRM. Most are built to easily input client notes and updates, but fall short when looking at a prospect readiness as a whole.

Why does that matter for marketing? It depends on the way you customize your buying process. Different marketing tools correspond with different phases of the buying process. And encouraging your team to use the staffing marketing tools at their disposal allows for a faster conversion of leads into customers.

Why Your Staffing Marketing Tool Needs to Easily Integrate

There are a variety of platforms that you can turn to for these capabilities.

Finding The Best Marketing Materials And Promotional Resources

Quality signage can play a key role in any marketing effort. Signs, displays and banners that are designed to catch the eye and showcase a specific brand, product or feature can allow merchants and retailers to increase revenue and generate additional interest in specific products or services. Suppliers and providers who can offer a wider range of materials options can be an asset that no business owner can afford to overlook.

Poorly designed displays can find even the best quality products going unnoticed on store shelves and retail environments. Marketing a specific item or ensuring that services and promotional specials are more likely to stand out can be more challenging than many business owners might realize. The right promotional materials, signs and banners can make quite an impact on customers.

While digital marketing continues to grow in popularity, merchants and retailers who neglect conventional resources could be making a costly misstep. Proven marketing resources and methods still play an important role within the sales process and access to the right resources can be a very important concern. Dealing with a supplier who can offer a wider range of promotional materials, choices and options is always a smart move.

Generating increased interest in a new product can be especially challenging. Marketing items and goods that customers have no knowledge of often requires retailers and business owners to make special efforts. Displays and signs can be a very effective way to enhance the presence of a specific product and ensure that those who are visiting a shop or store are more likely to take notice.

With so many different printers, suppliers and retailers to choose from, finding the best quality signage or making more cost effective purchases can seem quite challenging. Dealing with a lesser supplier can often result in business owners paying more for the marketing materials they need or having to make do with a selection of options that may not meet all of their needs. For the best signs and displays, business owners would be wise to deal with a better class of supplier.

Promotional costs are rarely an issue that businesses and merchants can afford to overlook. Spending too much on marketing can increase overhead and deprive businesses of the financial resources they may require in order to deal with other matters and concerns. Getting the best deal on banners, signs and displays will ensure that marketing efforts are less likely to place strain on the budget.

The Internet can be very helpful for those who are seeking to learn more about the various promotional options and solutions that may be found. Even a quick search online is often more than sufficient for those who are interested in outlining the choices or finding new options. Comparing different promotional materials online will allow business owners to make smarter and more effective purchases.

Display stands, signs or a pull-up banner can all be very helpful resources for those who are seeking to create a more effective marketing or advertising campaign. Shopping with a supplier who is able to offer more competitive pricing and access to a wider range of materials can be of paramount importance. Finding the right options will be much easier for those who know where to shop.

Marketing 2.0 How and Why You Do It

All those with a product or service to sell must institute a marketing program that promotes those products and services to target customers. Marketing programs consist of strategies and activities that derive from promotional objectives and revenue projections that you would like to achieve for your products, services, or the company overall.

Examples of activities that carry out marketing strategies and have the potential to ensure the achievement of marketing objectives may include the following:

Advertising, in strategically selected print or online media

Long form content, to use in your blog or newsletter

In-kind contributions made to local charities

Nominating yourself for (and winning!) a business award

Speaking at business association meetings

Teaching a subject that showcases your professional expertise

Presenting a webinar, video, or podcast

Press releases to announce an event that will impact the community: the webinar you’ll present, the business award you’ve won, the book you’ve published, the charity event that you’ll help sponsor

Networking, to meet or reconnect with colleagues and build relationships

Social media, used to engage with clients, prospects and peers

For most, the goal of marketing is to increase sales (that is, revenue) by increasing awareness and trust in the company and its products and services and in that way increasing the number of its potential customers. Marketing is a way to fill the sales pipeline, as is prospecting for potential customers (wear your sales hat when prospecting, although prospecting is not quite selling in the same way that marketing is not exactly selling). Generally, marketing strategies are created to produce one or more of these results:

1. Awareness, so that target customer groups will learn of the existence of your company and its products and services.

2. Perception, so that target customer groups will think of your company and its offerings in a certain way. This is the core of brand development; trust and confidence are the primary attributes that you must persuade customers to associate with your company and its products and services. Depending on your business, other attributes you may want to attach to the brand are luxury, practicality, innovation, or quirkiness. Reputation management and crisis PR are under this heading.

3. Behavior, so that target customers will be persuaded to take action. Your objectives may include attracting new customers; encouraging repeat business from existing customers; encouraging sales of higher-ticket items or premium services; or stimulating referrals by persuading customers to recommend your products and services to others.

Because time and money are limited resources for business ventures large and small, it is a big advantage to know which of your marketing activities works and if possible, to also know which activities are effective for certain groups of customers. Further, it is essential to know how many customers come to your business as a result of marketing activities.

To measure the return on investment ROI of your marketing program, one must venture into the realm of marketing metrics, from data analytics to Big Data. There are simple yet revealing marketing metrics available that will evaluate the effectiveness of your marketing and guide your future marketing activities.

Just How Can an Offsite Appointment Setting Service Assist Us

Our longtime involvement in the marketing industry showed us that an ever-increasing number of businesses, may they be large or small, are currently relying on outbound appointment setting services. The increasing numbers that we’re witnessing is a clear indicator that more and more companies are choosing to outsource their solutions. Can such expert services really help us? Evidently, they’ve got enough considerations why they generally do it as we are going to illustrate further below.

How to Associate with Outsourced Appointment Setting Services

Teaming up with an appointment setting services provider can help to save us time, effort and cost. There’s no longer the requirement for us to ascertain our own marketing and sales team. Why would we delay and money making our very own team if we can easily just partner with a provider? They already have a well-trained, experienced, experienced team able to work for us. Utilizing an outsourced leads generation services provider can totally free up our invaluable assets. We can now concentrate on other areas of our businesses and concentrate on the Roi (ROI) more effectively. Outsourcing our downline building services is undoubtedly cost-effective. They may provide us with specialized assistance in the process and we can gain greater results at a fraction of our costs. Our business thrives on both profit and gains and it is logical for us to consider practical solutions that can supply sales and profits. Letting the service providers tackle our b2b or B2B appointment setting services shows that we trust what they are capable of doing for us. The partnership also will permit us to have access to their extensive database needed to convert the appropriate people into our customers.

The provider’s telemarketing team hold the skillset, the specialties, and the tools that could work to our advantages. Outsourcing the services to them can decrease our cost per sale value and delivers us with measurable results that benefit our company. Outsourcing spares us the excess costs for our workforce headcount, equipment, training, et cetera. They have many years of experiences to do appointment setting services work which serves our company well. Their exposure to a large number of companies of varying levels suggests that they are well-versed with the completely different phases of the sales process. Their job is not just to do marketing for us but also do leads generation, profiling, prospecting, closing the deal, follow-ups, cleanups and numerous others. These are just some things the best appointment setting services is capable of doing to aid our business grow and prosper through contracting out.

Be sure you will get the compensation you should have

It can be a difficult decision to make, to turn down the job offer, specially you are usually looking this situation time. Remember though, that you spend far more of your at work, and it is really essential that you pick out the right match up.

Taking the time to evaluate whether the job you are usually offered could be the right job is really worth it, to match your sake (and your family) as well as for your specific potential employer.

In addition to the job content, evaluate both the salary along with the benefits. Here’s a job benefits comparison worksheet you can use that will with your decision-making. A person have have crunched the numbers, consider a number of the the other reasons that aren’t as quantifiable. Those are as important as the compensation surprise. When considering both types of factors, sometimes it can make good sense to say no thank the individual.

Review these warning signs that should, at least, get you thinking about whether reasonable to accept – or decline – a job offer.

13 Signs You Should Turn Down a Job Offer

Your gut says absolutely not. One of the best bosses I ever worked for told me to to be able to my gut, and he was correct. If you left the interview with a knot within your stomach and hoped you wouldn’t to have an offer although the job offered a high salary and greater responsibility, it the time to say no.

Nobody has anything good to say. At lunch, you had the opportunity to meet some potential colleagues who report to your prospective boss. After you asked in order to describe her management style, they hesitated and struggled to convey any positives.

You’re not sure what you would be doing. The business was unable to communicate a clear sense of the things your job would entail. If more information would help in making decision, it’s fine to ask for more info.

You’re in search of work-life rest. You are a parent and desire to balance between work and family. It became apparent during interviews process which your key to a successful career in this company would be working late many evenings.

You must get up and meaning. The employer is looking for anyone who excels at speaking or requires some other skill that isn’t strength for you, and you are not pondering about developing that skill spot.

There’s significantly turnover. Turnover in your prospective job is increased than normal for the industry.

The career ladder isn’t clear. You are looking at career advancement, and a work ladder rising from your prospective job is not well mentioned.

There’s too much too learn too soon. Neither formal or informal mechanisms for training appear to be place, as well as the job would involve a steep learning curve for you.

Your values don’t mesh with the company’s intention. Your personal values are at odds utilizing the mission or practices from the organization. For example, you are a dedicated environmentalist and this company has a reputation like a major polluter.

The company isn’t as successful as you wish. The company is losing business in their industry, and success in your role would require a well-respected organization.

The salary isn’t enough. The salary offered is a stride up for you but significantly below sell for the job, and it is likely that gaining salary increases isn’t clear.

The base salary is not enough. Compensation is heavily weighted with commissions and/or bonuses as well as the goals for achieving adequate compensation don’t seem reasonable.

There isn’t enough room for personal and professional growth. The salary and benefits are great, but you wouldn’t be developing the wisdom and skills that would qualify you for the next step toward your ultimate writing.

When and how to Turn Down a Job Offer

Even though this may not be the right job for you, a lot more claims may have other positions that are a better fit. You don’t want to burn any bridges, so take the time to decline politely for those who have decided flip down task. Here are tips for a way to decline a job offer with class:

When to turn Down work to do Offer
How to turn Down a job Offer
Having Second Thoughts?

What if you’re already said yes? Here’s what to do if you have changed your mind, and even decline a project offer after accepting it.