Client/agency connections are not constantly a match manufactured in paradise, claims Teresa Allan, however when have you any idea if it is time and energy to phone it quits?
So you’ve already been collectively for some time today, and also you understand it is not working – but how will you determine then it’s not working.
Deciding if that’s terminal or not? If it’s worth trying to fix it or it will never be what you want it to be? Client/agency relationships aren’t always made in heaven, and while there are all kinds of reasons you got together in the first place, if it’s not working for you Whether to work with a client from an agency point of view can be judged against three criteria: Is the continuing company worthwhile? Does the customer partner work with you to definitely create work that is great? Does the agency team feel it’s a piece of business they enjoy working on? Or to précis the client is done by that– indicate fun, popularity, or lot of money to your company. A great customer for just about any company is just one that adds at minimum two of these – an exceptional one all three, of training course – and in certain situations only one is going to do, but these is exemplary.
Time for a few self-reflection
But in the mirror before you decide to show them the door, there’s time for standing and looking at yourself. If the client isn’t profitable, why not? Don’t just look to them for the answers, it could be down to poor internal agency processes or taking on work that doesn’t fit your skillset. Again you are partnering in the right way to produce great work, can this be fixed if you don’t feel? Probably the company is not fielding the questions that are right produce great briefs or doesn’t understand the client business well enough. And as far as ‘fun’ is concerned, everyone wants to enjoy their job, and clients are no exception. So does the team need changing or is there a need for some good conversations that are honest
As our mantra is ‘look after your company first’, having determined to part business with a customer, share that decision with them when you can. You’ll need certainly to change any earnings ASAP, while keeping your staff inspired. Kindly offer clients the appropriate or ethical notice duration them to give you and support them right up to the end that you would expect. Even help them to find a agency that is new they ask you to answer to. Splitting up is not simple, but it does not truly have to be that tough.