Here’s a thought that is weirdexpressed as eleven quasi-rhetorical concerns):
imagine if among the core premises of material marketing and advertising is incorrect?
imagine if the concept that people should always control our item emails in preference of altruistic, prospect-helping, issue-exploring stories ended up being a little bit… naïve?
imagine if we admitted that this ‘altruism’ was constantly a little bit… disingenuous—that our concealed sales schedule ended up beingn’t well concealed after all?
imagine if the marketing and advertising pendulum is beginning to move right back?
imagine if it becomes ok once more to share our items and services right at the start, near the top of the channel, not merely at the end?
What itself?( if we realised that the ‘content apartheid’ that imagined a massive Trumpian wall separating promotional content from ‘real content marketing’ is just as imaginary (though nowhere near as ridiculous) as the Trumpian wall*****)
What then telling people about those products is being helpful and does add value?( if we saw that, if we believe in our products,*****)
imagine if it’s ok is marketing once more? (also helpful, and believed leadery?).
What um, Apple) have been doing this for a long time?( if we noticed that a lot of really, really successful companies (like,*****)
How might our content marketing and advertising programs change?
How quickly would the sky autumn?
For some ideas in what this sort of content might seem like, understand badly-named Irresistible Content for Immovable customers slideshare.