Q&A: Sam Williams-Thomas of Ogilvy, on why the marketing group is dropping its 'OgilvyOne Business' identifier

Earlier this month, WPP company Ogilvy launched a rebrand which rationalised its construction and structure, but performed away with different sub-brands… including Ogilvy One company. Joel Harrison requested CEO Sam Williams-Thomas to describe the reasoning behind the noticeable modifications

B2B supply OgilvyOne Business was produced four years back through the merger of their current B2B company and DNX that is surrey-based which it acquired in a multi-million pound transaction in 2014. The founders of DNX formally left year that is last prior to the end of their particular make completely. Therefore is it the termination of the fantasy to build b2B that is world-class, with globally celebrated consumers? read more

Storytelling: The Intersection of Marketing and Public Relations

There was an occasion whenever advertising and marketing and communications or relations that are public were treated as two different departments, siloed off from each other with their own separate goals and objectives. But now, these worlds are more nebulous than ever, and the commonality that blurs those once clear lines is storytelling.

Leveraging your company’s stories is advantageous for several reasons. As a marketer that is content it is important to produce the narrative you desire your customers and clients to take. Whenever deploying conventional pr techniques, like news relations, you’re assisting to profile the public’s perception of the brand name through put, or pitched, tales – in place of letting folks make presumptions, or even worse, permitting folks reside their particular everyday lives with no knowledge of who you really are yourself.( because you kept your stories all to**********) read more

5 Similarities Between B2B Content Marketing and the 2018 World Cup

(if i’m an international soccer expert, I must add an important disclaimer:

Before I start talking about the World Cup as**)

I am those types of United states World Cup visitors that only will pay attention to soccer every year that is fourth.

With that out of this method, let’s reach the reason why I’m writing a post concerning the 2018 World Cup if I’m only a fan that is casual. I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy.( as I was relaxing this weekend and watching a few of the matches on TV,**) read more

Report: Employee Advocacy May Soon Replace Influencer Marketing Tactics

Social news marketers might have considered influencers to achieve off to their particular potential audience in past times, but brand new studies have shown they tend to be embracing even more in-house that is budget-friendly. More specifically, they are turning to employee advocacy to resonate with their customers and prospects.

Social media marketers may have turned to influencers to reach out to their target audience in the past, but new research shows they are turning to more in-house that is budget-friendly. Much more particularly, these are generally embracing staff member advocacy to resonate with their consumers and leads. read more

Three Types of Tools to Use for Content Strategy and Planning

Though more than 90percent of B2B entrepreneurs today utilize material advertising in a few real means, numerous nevertheless struggle to accomplish it productively. As reported right here formerly, only over a 3rd of marketers “say their organizations are ‘very committed’ to content marketing and advertising,” and just approximately half rate their content marketing and advertising attempts as even “moderately effective” (not as very successful).

Like singing, downhill snowboarding, playing chess, or a lot of other pursuits, material advertising is not tough to do; it’s only difficult to excel. read more

The Oktopost Blog

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The Oktopost Blog

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<lastbuilddate>Wed, 20 Jun 2018 14:03:57 +0000</lastbuilddate> read more

How to give feedback on B2B writing (that might actually improve your content)

To give feedback that is objective ask objective questions

To give objective comments, ask unbiased questions

But resolving this dilemma is not easy. Composing and reading experience extremely personal, and no person shows us how exactly to assess all of them from a target perspective – various other than a couple of “rulesif it does the job” we learn at school (most of which aren’t actually rules anyway).

So in a scramble to add any value, stakeholders end up nitpicking, wondering if something sounds nice, or comparing every piece to a mental idea of what they, personally would written – rather than figuring out.    read more

Your marketing sucks – a B2B poem

i did not open up your e-mail – the headline completely sucked

Dear B2B brands, be sure to forgive me. I’m not rude.

I don’t would like you to fester or brood.

I’m not-being hard, nor hard, nor defeatist.

I don’t would like you to feel dismissed or mistreated.

It’s exactly that I’m busy, I’m busy, I’m swamped.

And your e-mail performedn’t grab myself, didn’t work as a prompt.

It got lost within the sound – it got masked because of the audience.

It sat indeed there, very hushed, maybe not shouting aloud. read more

3 Frequently Overlooked Considerations for Your Responsive Website Design

when searching for responses to concerns or informative data on a purchase that is potential what do people tend to do first? They grab their phones. In light of this, businesses can no longer afford to not have websites that are optimized for mobile devices.

A smartphone or tablet user has one goal when visiting your site, searching for a item that is specific finding a remedy for their query. Plus in today’s electronic environment, info is likely to be readable and quickly provided in an intuitive, streamlined style. Also clicks that are many pop-ups or scrolling in the way of getting to what the user needs is certainly going to increase page bounces. And a bounce that is high is a sign to Bing that your site does not have high quality and expert, leading to your organization becoming punished in search engine results. read more