3 Frequently Overlooked Considerations for Your Responsive Website Design

when searching for responses to concerns or informative data on a purchase that is potential what do people tend to do first? They grab their phones. In light of this, businesses can no longer afford to not have websites that are optimized for mobile devices.

A smartphone or tablet user has one goal when visiting your site, searching for a item that is specific finding a remedy for their query. Plus in today’s electronic environment, info is likely to be readable and quickly provided in an intuitive, streamlined style. Also clicks that are many pop-ups or scrolling in the way of getting to what the user needs is certainly going to increase page bounces. And a bounce that is high is a sign to Bing that your site does not have high quality and expert, leading to your organization becoming punished in search engine results. read more

How to Develop Fresh Ideas for Your B2B Content Marketing Program

How to Develop Fresh Ideas for Your B2B Content Marketing Program

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry).

But having some challenges when it comes to creating effective and engaging content for B2B organizations doesn’t mean that your content should cover the same topics over and over. In fact, simply revising or rewording what has already been said can be more detrimental than not saying anything at all. read more

How to Develop Fresh Ideas for Your B2B Content Marketing Program

How to Develop Fresh Ideas for Your B2B Content Marketing Program

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry).

But having some challenges when it comes to creating effective and engaging content for B2B organizations doesn’t mean that your content should cover the same topics over and over. In fact, simply revising or rewording what has already been said can be more detrimental than not saying anything at all. read more

5 Takeaways from SearchLove Boston 2018

5 Takeaways from SearchLove Boston 2018

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A:

There we all are! 

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette, lead a session about the keys to a successful content marketing strategy. It was so cool seeing someone you work with every day get up on the stage and really rock it!

But, I digress. The Distilled team put together a great show this year, which they attributed to the many awesome speakers who flew in from around the world to share their insights and knowledge. The mini dessert buffet from the Revere Hotel didn’t hurt, either. read more

5 Takeaways from SearchLove Boston 2018

5 Takeaways from SearchLove Boston 2018

Last few days, a few KoMarketers had the chance to attend SearchLove 2018 within our beautiful town of Boston. There have been a lot of of us, we hardly fit all fit within the photobooth frame; see exhibit A:

There all of us are! 

Personally, the best component had been getting to see our Senior Director of Digital advertising, Casie Gillette, lead a program in regards to the secrets to a content marketing strategy that is successful. It was so cool someone that is seeing work with each day get fully up from the phase and extremely rock it! read more

Personalizing the Customer Experience is a Marketing Focus for 2018

Many marketers seem to be personalizing the client knowledge, but research that is new that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”

Many marketers are already personalizing the customer experience, but research that is new that there is more of a necessity in order for them to go above and beyond utilizing quick phrasing, such as for instance “you” and “your.”

Widen recently conducted the “2018 Connectivity Report” to assess just how entrepreneurs tend to be boosting buyer interactions through customization. About one-quarter associated with the participants (28 %) reported that personalizing the client knowledge is exactly what their particular company is most dedicated to in 2018. read more

Facebook and Instagram Product Changes

Facebook and Instagram Product Changes

Facebook has taken some steps that are serious ensure the privacy and security of its users’ data. This impacts Oktopost’s functionalities related to Facebook and Instagram, which are described below.( as a result***)

While the problem data that are concerning is notably debatable, we totally support Twitter and believe it ought to be in almost every user’s most useful passions doing the exact same.

As of April 4th, the Twitter and Instagram API’s have been updated, impacting Oktopost people into the following ways: read more

Creative Vs. Analytical: How B2B Marketers Can Become Invaluable

Creative Vs. Analytical: How B2B Marketers Can Become Invaluable

10 years back, becoming powerful using one part was adequate. But in today’s era that is digital B2B marketers are anticipated is a “jack of all of the trades”, balancing several functions, knowing the functionalities of numerous groups, and having complementary skill units.

[Tweet “Are you a right-brain marketer or a left-brain marketer?”]

To tension this aspect, we’ll plunge to the primary best-practices B2B entrepreneurs need certainly to follow in 2018:

ANALYTICAL: connect your share to Revenue

read more

Creative Vs. Analytical: How B2B Marketers Can Become Invaluable

Creative Vs. Analytical: How B2B Marketers Can Become Invaluable

10 years back, becoming powerful using one part was adequate. But in today’s era that is digital B2B marketers are anticipated is a “jack of most trades”, balancing numerous functions, knowing the functionalities of numerous groups, and having complementary skill units.

[Tweet “Are you a right-brain marketer or a left-brain marketer?”]

To tension this time, we’ll plunge in to the primary best-practices B2B entrepreneurs have to follow in 2018:

ANALYTICAL: connect your share to Revenue

read more

Three Lean Tools to Try With Your Marketing Team

Guest post by Jon Terry.

The preparation for almost any marketing that is strong should acknowledge one essential fact: change is inevitable. The ability to constantly adapt on the fly is vital to your company’s success.( in business-to-business marketing strategy******)

Three Lean Tools to Try With Your Marketing TeamSo how do you approach a marketplace that is in a consistent condition of flux and manage to correctly develop a promotion that may carve a place out for your business? Surprisingly, the marketing triumphs that are greatest come from failing early and failing usually. That probably seems a little counterintuitive, right? read more