Promotional Gifts – Smart Choices For Smart Business

Promotional gifts ar the fashionable day tools for effective advertising of a complete. Not solely do they attain complete awareness among an outsized target market, they are doing thus within the most efficient manner. this is often as a result of the merchandise that ar used for promotion ar small-scale merchandise, typically of each day use, that ar actually appreciated by the target market.

Not simply purchasers, promotional gifts work well to extend motivation among the workers too. many another times, promotional gifts ar distributed among them in kinds of bonuses to extend goodwill among the workers towards the corporate.

Range of Gifts Used for Promotion

Popular promotional things utilized by corporations embrace pens, calendars, watches, umbrellas, caps, shirts, etc. the foremost common gift things also are those who notice use within the recipient’s daily life. The additional frequent the usage, the additional likelihood is of promotion obtaining born-again into actual sale.

Some other things used as promotional gifts embrace notepads, pen holders, paper weights, conference luggage, conference folders, and identity card holders. Gift things may also be personalised in style of t-shirts, key rings, occasional mugs etc.

Promotional Gifting- A Growing business

Depending on the company’s demand, a promotional gift item may be designed and distributed consequently. Promotional gifting has developed a market of its own of late, and there ar corporations that stock gifts of all kinds, sizes and patterns. All a business complete has got to do is scan from the list of obtainable merchandise, associated place an order with the mercantilism company.

The promotional mercantilism company conjointly lends numerous different services to the businesses except merely booking and shipping the orders. These days, most merchandisers have their own team of designers WHO will support an organization all told steps of its promotional campaign, right from selecting the planning and mug, to the selling strategy suitable that product.

How Promotional Gifts Promote Business

A gift item distributed among folks with the aim of increasing a business works well in this regard. A promotional pen, mug, folder etc ar utilized by the recipient in their daily lives, and function constant reminders of the company’s services. Thus, as and once somebody finds the requirement for that product/service, the promotional item might otherwise be what they reach out for.

Also, a promotional item is that the simplest thanks to generate goodwill between the purchasers likewise as workers. everybody likes to be appreciated, and a present from the corporate serves sort of a token of appreciation; it conveys to purchasers that their time and business is very important to the corporate.

Using promotional gift things is helpful to each established businesses likewise as little set out businesses too. With little investment needed for this sort of promotion, it’s gained large quality within the current business market.

Benefits Of Using Printing Services

Printing services offered by varied suppliers vary in numerous ways that. there’s so a spread of printing services that use the foremost advanced technology. The individual want of every company differs, that’s why it’s necessary that you simply apprehend the actual wants of your business. Doing such won’t provide you with a tough time in crucial the proper printing business for your business.

The following area unit a spread that you simply will choose:

1. Leaflets – area unit thought-about joined of the foremost effective selling tool for several businesses thanks to the capability of data that you simply will wear them. Prints like leaflets area unit famed to be efficient primarily as a result of you’ll be able to save additional compared to different mediums of advertising whereas attaining a similar boost on cashbox.

2. Business cards – give skilled approach to business whenever you encounter somebody WHO is fascinated by conducting business with you. This printing service can allow you to share your business image, angle and phone data in an exceedingly additional exciting manner. you’ll be able to build use of attention-grabbing graphics for your brand and therefore the advanced technology to form spectacular and long-lived visual effects for your business cards.

3. Brochures- area unit versatile and versatile in terms of distributing them to your target audiences. you’ll be able to distribute this specific printing service in varied ways that like through mail, inserting them at your front table or at workplace waiting areas, throughout trade shows and workshops, etc.

4. Flyers- area unit distinctive and distinct in terms of its content as a result of it talks a couple of specific product or service rather than having the business name on headline. Flyers tackle concerning however specific product and services you provide will solve the current issues of the many people. The commitment and goals of your company may be mirrored in these sorts of printing services.

5. Compliment slips – may be your good companion whenever you wish to cultivate and enrich your relationships together with your purchasers. folks can feel special and vital after you send them printing materials such like compliment slips.

These area unit just a few of the various printing services that you simply will avail of, however all area unit thought-about as indispensable tools in achieving success for your business. The challenge for you is to search out the proper supplier that may satisfy you together with your printing wants.

Finding the most effective Printing Services
It is not a tricky task to find the most effective company that may cater all of your printing wants. this can be thanks to the mounting range of suppliers that may be found everywhere the net. however as a result of not all printing suppliers provide a similar quality, you’ve got to use caution on creating the ultimate call. Here area unit a number of the points which may facilitate and guide you to find the proper printing service.

1. Do some analysis.
Before you create the ultimate call of that printing service you may have you ever ought to equip yourself with the mandatory data which may bring you nearer to the proper supplier. There area unit many guides and reliable data that may be found on the net for you to understand what makes a printing business the most effective. The big selection of forums, blogs and reviews will assist you most in effort the mandatory data. the knowledge provided to you relies on actual experiences of previous purchasers from varied printing service suppliers.

2. Compare and distinction the capacities of printing services in line with your necessities.
For sure you’ve got your own necessities once it involves printing services. completely different|completely different} corporations have different offers, that’s why you’ve got to create positive that your selection can meet your wants. Your wants could amendment on the manner, therefore it’s necessary to decide on a versatile supplier, capable of meeting all of your printing necessities.

3. raise a devotee or family for his or her recommendation.
The most reliable supply of a printing company’s quality would be somebody WHO has really used their services. you’ll be able to raise a family or a devotee that printing business they will suggest you. this could assist you to minimise your choices and choose the one for you.

The final call remains yours however you’ve got to create positive that the printing business can meet your wants and necessities, so providing you specifically what you wished. was supported on 1984. the corporate has a superb name for manufacturing prime quality printing services at a competitive worth, on time as secure.

We offer a private and confidential service. Our employees area unit continually willing to assist and advise with sensible suggestions and technical solutions. no matter your necessities we will facilitate with friendly skilled recommendation.

We have systematically endowed in new technology and recently put in a Presstek fifty two di press (waterless and chemistry free environmentally friendly printing). we have a tendency to area unit committed to rising our impact on the atmosphere and serving to our purchasers on the manner.

Why Your Retail Business Is Failing Without Content Marketing

Content marketing isn’t just publishing a few blog posts a week. It’s about more than just being a company-it’s about being a brand that believes in something.

Without a content marketing strategy that embodies the vision of your company and brand, your business will lose loyal customers and advocates. If your retail business is failing to build a stickiness with your customer base, here’s why and how to fix it.


The ideal customer is one that connects with your brand, and unless you have a steady stream of messaging that speaks to your customers to reinforce why you’re the go-to for the products you sell, they’ll forget. Instead of focusing solely on sales and discounts, inspire your customers with a message that resonates with them.

Fashion retailers, for example, can put together lookbooks for what style fits “you” best. Nordstrom advertises its lookbooks to several customers based on their web behavior and purchase history:


Not adding value beyond the products you sell doesn’t differentiate you from competition. Customer loyalty is built beyond being a vendor. Show your customers that you understand their needs and why they find your products valuable.

REI launched an extremely successful content marketing campaign this year when the company told shoppers REI stores would be closed on Black Friday, urging customers to spend the day outside and share their experiences using the hashtag #optoutside on social:

This campaign shows customers that REI understands them and their use of REI’s products. The company sells outdoor gear, so why not build a campaign around that and encourage customers to spend the day doing what they love – with the products they’ve purchased from REI. The added bonus beyond great press and encouraging customer loyalty? #optoutside being shared across several social platforms.


Brand awareness is always on the radar for marketing departments, but without incorporating content marketing into your digital strategy your company is missing out on massive opportunity. Brand awareness is more than pushing your name out to new audiences, it’s about showing your audience that your company is more than a store – it’s people running a business.

Content marketing helps gives brands a personality and connect customers with the people working inside of the company. Connect with your customers outside of being a brand that sells clothing they like; be a brand that believes in something. That type of messaging encourages social sharing, new followers, and a new way of reaching customers that puts you way ahead of competition.

Why You are Not Better Than Your Competitors

Before I start, I just want to let you know that this article is my own personal view about this particular question.

It’s a common sight: marketing materials that tell you how much better one company is than another.

Is it right to do that?


In my mind, your marketing should always be about your customers.

That means no grand statements about how great you are, how big your premises are or how you’re the ‘best in your field’ (unless you have some concrete evidence to back up such a claim).

Everything you write must be about your customers, how you can benefit them and how their lives will be so much better if they buy from you.

I’m better than you

It’s very tempting to write something that tells your customers how crap your competition are in comparison to you.

You could shout from the rooftops about how you’re cheaper (although they could lower their prices and blow that argument out of the water), that you give better customer service than they do etc., etc.

But is that really the right way to be going?

Is that the best way to sell yourself to potential new customers?

Are you hiding something?

To my mind, when I see a company taking this path within their marketing I immediately think they’re hiding something.

If they’re so much better than their competitors, why do they need to slag them off like that?

Surely, your marketing will have more effect if it concentrates on how you can benefit your customers rather than telling them how bad your competition are?

After all, if the only angle you come up with is to denigrate your opposition what does that tell people about you?

· That you don’t have enough confidence in your own company?

· That you don’t really have anything to shout about?

Does it portray you as the type of company they’d want to do business with?

My advice to clients has always been to never, ever slag off a competitor in their marketing and to always concentrate on the benefits of their own products or services.

But the big boys are at it

That is my view and I’m going to stand by it, but I was amazed to see two ads in the ‘I’ newspaper a few days ago.

Both ads were from 3 (the mobile network) and fly in the face of everything I believe in. Rather than telling the reader about a particular benefit you get from being on their network, they opted to highlight the charging policies of EE and O2.

So what does this mean? Is it OK to shout about the shortcomings of your competition to highlight how great you are?

To my mind, this is still a lazy way of marketing yourself. It doesn’t show any imagination, or belief in 3’s own service – surely, if their solutions are that amazing they should be able to advertise them in a way that makes them stand out rather than relying on a cheap tactic like this?

What are your thoughts?

OK, I’ve had my say, now it’s your turn.

What are your thoughts about this type of marketing?

Do you think it’s acceptable to slag off your competition to highlight the benefits of your service or products?

Spending Your Advertising Budget Wisely

A recent report by admanGo focuses on some recent Hong Kong advertising spending figures. Confirming everyone’s suspicions, the total ad spend in the city in January and February of this year was HK$6.01 billion – representing a 13 percent drop compared to the same period last year, and the first double-digit decrease since 2000.

Magazine advertising was particularly hard hit, falling by 28 percent, while Television Broadcasts Limited (TVB), one of Hong Kong’s major TV channels, recorded a 9 percent drop in its ad revenue.

The main reason cited for this drop is the continuing decrease in retail sales due to fewer visitors arriving from the mainland, and that is true to an extent – we have all taken a hit from that. However, the reality is that traditional media advertising has been becoming less popular for years.

The good news is that this doesn’t mean your advertising spend has to be less effective – far from it. By choosing the proper channels and targeting the right audiences, you can still ensure that your advertising budget delivers excellent value for money.

Digital brings targeted results and better returns
In Hong Kong, today’s typical consumer takes in brand information through a range of different channels. With digital becoming increasingly more dominant, particularly mobile channels, brands that apply multi-channel, multi-platform advertising are experiencing outstanding results. They are deepening engagement and increasing their interaction with their target audiences, and doing so at a reduced cost.

For years, experts have been saying that digital platforms are the future. That future has now arrived. With the incredible power and portability of today’s technology, digital advertising – especially mobile and social media ads – can send finely-tuned messages to highly-specific audiences at a very reasonable cost.

Digital can activate engagements across different touchpoints in both the digital and physical worlds, and soft selling via games, social media, or app-based promotions is helping to boost two-way communication and making messaging more personal. All this is driving customer behaviour and taking advertising in bold new directions.

Apps, with their relatively low cost and potentially huge reach, are becoming the preferred method of mobile engagement for companies. Apps using augmented reality can provide useful services like directions to preferred restaurants and instantaneous translation, or they can bring embedded digital content in static ads to life via QR codes. The best part is that when done well, these apps do not even seem like advertising.

Real-time location-based mobile ads are now becoming mainstream, allowing audiences who opt in to receive product news, deals, and discounts that are targeted specifically to them when they are nearby a particular store or branch. By filtering promotions based on location, demographics, and other available user information, this method of advertising allows companies to create highly specific promotions for precise audience segments at comparatively low cost.

Social media also provides ‘low cost, high reach’ exposure. Success stories of posts and videos ‘going viral’ on Facebook abound, while today some campaigns are run exclusively on Twitter and Instagram. Take the “1600 Pandas World Tour in Hong Kong: Creativity Meets Conservation” event as an example. The campaign brought 1,600 irresistible papier-mâché pandas to Hong Kong to raise awareness of the importance of panda conservation work.

Before the exhibition began, these small but loveable pandas began appearing at various landmarks like Victoria Park, the Hong Kong Cultural Centre, and on trams, with citizens and celebrities alike taking photos and selfies with the pandas and sharing them on Facebook. The campaign generated many shares and likes, creating a lot of excitement and awareness for comparatively little investment.

Aside from these new methods of ad delivery, we are also seeing incredible advances on the measurement side as well. Big data technology is allowing us to measure the effectiveness of ads in ways that were impossible even a few years ago.

Thanks to the proliferation of addressable media, including targeted online ads and traceable social media activity, we can now measure the return on investment of discrete digital marketing channels. We can also get a full picture of the effectiveness of a digital marketing campaign in real time, allowing for timely adjustments to an on-going campaign and recalibration for future campaigns.

Consistency is paramount
This is a pivotal development. Traditional media advertising delivered a one-way message. Today, social media ads are fully two-way – engaging with customers on a small-scale level, sometimes even one-to-one. The aim of traditional advertising campaigns was usually quite linear, designed to convert targets into customers and get them to purchase products.

Today, a campaign can have multiple aims, moving from online to offline and back again. Ads can be designed to drive traffic to a website, or attract people into physical or digital stores, or simply to get them to ‘like’ a particular social media page.

In this fast-moving and complex digital environment, it is vital that the brand promise and any associated messaging is clear, consistent, and rock solid. With ads running on multiple platforms and channels, every element, platform, and channel must be aligned with a single brand promise, and all messaging must be working in the service of that promise.

To spend your advertising budget sensibly, you must frequently review your strategy and make sure that it is relevant. Despite the downturn in the retail market, companies that embrace digital and follow a holistic, integrated strategy will continue to be successful and enjoy handsome returns on their advertising spend.

Grow Your Email List With These Quick Tips

You started an email newsletter. Congrats! Now you need people to send it to, right? To grow your subscriber list you’ll have to encourage sign-ups in all aspects of your branding, marketing, social, and content.


This may be the most obvious one but the first thing you should do is add a sign-up box to your site and/or blog. How can people sign-up for your newsletter if they don’t know you have one? Also make sure you highlight your opt-in form across your site. You may want to consider having a pop-up for new visitors to encourage sign-ups instead of hiding a little sign-up box in the corner.

Make sure to promote your newsletter across your blogs and social channels. Add a subscribe call to action on blog posts at the end of each blog post, in your YouTube videos, or any other piece of content. Be sure to include share buttons in all of your emails. You can even encourage your existing list to share with their networks by adding social sharing buttons and a “share with a friend” button. Include a Subscribe link at the bottom of your emails so if someone has an email forwarded to them it’s easy for them to subscribe.

Also, let your potential subscribers know what they’re signing up for. Will they get weekly emails from you of your latest posts and what you’re working on? Do you need to alert subscribers of sales, new products, or invites to exclusive events? Consider giving a sneak peek or samples of what they’ll get. Offer a sample newsletter or a screenshot of a typical email you send to subscribers so they can see if your emails will be relevant to them. You may want to consider giving your audience options by creating different sign-up types. This may include the type of email such as Daily Deals, Sales, Events, type of product and also how frequently they’d like to receive them.

Another way to grow your subscribers is to host a special promotion or giveaway that requires their email address to be entered. This should be something they can’t get anywhere else. A first look at your new eBook or new online course? Send that email. Exclusive discounts, behind-the-scenes content, or a giveaway all work too. You should only ask for must-have information. If your sign-up form asks for a lot of information, cut it down to only what is essential.

Most importantly, include your anti-spam policy. Let your subscribers know you’ll only send them relevant content they’ve opted in to receive and assure them you will never sell or share their personal data.

What to Look for in an Email Marketer

Email is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space. With more people adapting to mobile – 70% of adults have smartphones; this stat is 85% for young adults (PewResearchCenter) – email is being viewed more, just opened in a different place. According to Experian’s “Quarterly email benchmark report” (Q4 2015), “65% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015.” We’ve made our point – email is here to stay.

When working on incorporating email into your digital marketing strategy, look for these skills in an email marketing consultant:


Not every email is for every market. Make sure the email marketer you’re working with understands the different audiences you are targeting and how to market to them appropriately. If you’re a talent management agency, for example, and your main markets are manufacturing and industrial lighting, two different emails of content are required to be relevant to both types of groups.


A/B tests are key for testing new methods of engagement with your subscribers. LinkedIn Pulse recently featured a great article by QASymphony that provided a use case of an A/B test. The company created two different emails to drive sign ups, one with a multi-step process, and one with a single-step process:

The company noted that the content was exactly the same aside of the CTA (call-to-action). The results showed that Version B (showed as Variation #1 below) had a 22% higher conversation rate than the two-step process email:

While the simpler, lesser-step process may seem like an obvious result for higher conversion, it’s key to understand how the data affects the sales funnel, per QASymphony’s article. Higher conversions equals higher revenue, and this specific example doesn’t require an increase in marketing spend, simply a shift in strategies.


Are you missing opportunities to capture new subscribers? Free tools like SumoMe provide pop-ups for websites to capture email addresses. If you’re tweeting about a blog post, press release, or the like, have a pop-up appear to prompt users to opt-in to your newsletter. SumoMe offers features that allow you to customize how and when the pop-up appears: in the middle of the screen, bottom right, every fifth time a visitors clicks to your site, etc.

Your email marketing tool, like MailChimp, can break down which subscribers are opening and clicking on content within your emails so you can see what content is driving the most engagement. Make sure to curate content that’s resonating with subscribers, showing them that you’re paying attention to what they want to read.

Different Components Of A Marketing Mix

There are several ways for promoting a product in various areas of media. Promoters today use the online advertisements, endorsements, special events, and magazines or newspapers to promote their products and/or services. For customers frequently purchasing their products, there can be incentives given like free items and discounts.

The act of advertising a great service with either a short or long term goal of boosting sales is product promotion. Lots of companies these days make use of various marketing techniques through different communication mediums. Today, not a single medium is better than another since the most efficient medium to use will greatly depend on the type of product you are showcasing.

Nowadays, more and more companies are considering of using social media channels to advertise their products and services. Know that with these methods, companies will have the ability to showcase their offerings to anyone. In fact, because of the popularity of social media, most businesses had great success in showcasing their products, most especially to the younger generations who prefer to go online rather than watching the television or reading newspapers.

Basically, there are 3 main objectives of promotion. These are to increase demand, to differentiate a single product from other competing or similar products, and to present information to your target audience.

5 Components Of A Marketing Mix

Advertising – An identified sponsor will present ideas, goods, or services. Examples of these are print ads, brochures, direct mail, billboard, posters, motion pictures, banner ads, emails, in-store displays, and Web pages.

Sales Promotion – Both media and non-media marketing communication are used for a limited time in order to boost consumer demand, enhance product accessibility, and stimulate the demands of the market. Examples of this will include contests, self-liquidating premiums, product samples, coupons, trade shows, exhibitions, and tie-ins.

Direct Marketing – This is an advertising form allowing businesses to communicate straight to the clients. Techniques will include interactive consumer websites, email, mobile messaging, promotional letters, outdoor advertising, fliers, and catalog distribution.

Personal Selling – This is a process of persuading prospects to buy your products or services or perhaps to act on any idea with the use of oral presentations. Examples are samples, telemarketing, and sales presentations and training.

Public Relations – This is done by planting significant news about the goods you offer or perhaps a great presentation of it in the media. Examples will include charitable contributions, seminars, radio and TV presentations, and speeches.

4 Things to Consider for Using Promotional Products

The prevailing marketing strategy for most businesses includes the usage of promotional items. This is because these are more cost-effective than any other medium of advertising. Another thing to consider, in this case, is that people like to get free gifts. As a result of this, the companies get promoted through the word of mouth if they offer more freebies to their customers. However, it is always a difficult decision to integrate this medium properly into your marketing plan. This is the reason why here are some of the tips that will help you integrate your personalised business items with your business strategy suitably.

• Plan – This is the first thing to take note of because this is undoubtedly the most important one. Any marketing plan needs a lot of considerations and but integrating the items with your business goals can be trickier. Before ordering you should think clearly about what you need, who the target audience for you are and how you are integrating this with your advertising goals. This pre-planning must be complete several weeks before placing the order. After receiving the items, you should count them and then take some quick customer feedback about whether they like the gift.

• Promotion rather than overshadowing – While deciding the object make sure that they are meant to highlight your business and not overshadow them. These are intended to get your customers excited about your product. So you should make the choice accordingly.

• Proper Reflection of your business – At the time of making the choice make sure what each item conveys about your business. You should also consider if those freebies will be appropriate for the group of consumers that you are targeting. You should also give a thought about whether they portray your core business values.

• Plethora of choice – While selecting personalised objects for business promotions, there are several times when you get tempted to purchase a single item for a greater amount of discount. But for general marketing, you should consider a variety of articles. One product is quite good for promotions and events. But for the rest of the occasions, there should be a range of products, on the basis of size, usage, actual value and perceived value. This is necessary because different events call for different gifts. For example, you should not gift one of your most loyal customers with just a keychain. That is why you should always opt for a variety of options.

The above are some of the tips that you must consider for advertising using these.

7 Definite Donts in Outbound Telemarketing

In today’s time, it is never enough to know the do’s in outbound telemarketing – or in any form of marketing. It is never enough to settle for a list of instructions on what to do to make your business successful and to continue generating leads on a daily basis. It is also important to know the absolute don’ts in marketing – outbound telemarketing for that matter. Here is the list:

1. Don’t settle for poor targeting

This would be in relation to finding possible clientele for a campaign. Successful targeting includes extensive research. Successful companies are aware of who their target individuals are, and they completely understand how to qualify leads to saving time as much as possible. This is also to avoid prospecting the wrong people – people who would be more suitable prospects for another campaign.

2. Don’t do poorly defined campaigns

One critical aspect in a well-defined campaign is having a goal. Moreover, a goal must be SMART. By SMART, it means that it is specific, measurable, attainable, realistic, and time-bound. Marketing pros make a well-defined campaign – and that includes having a goal; and a goal shared by the entire team.

3. Don’t prospect with insufficient product knowledge

This is a gargantuan no-no in outbound telemarketing. What is the purpose of prospecting and pitching a sale when you don’t know the details of what you are selling? Moreover, the modern consumer is not naïve. With technological advancements, visible product reviews online, viral word of mouth, and rampant inputs on social media, today’s consumer are well-aware of much as any product there is on the planet.

4. Don’t break the law

This, of course, is a no-brainer. It is important to abide by the laws, especially when it pertains to the list of individuals on the ‘do not call’ list. Regulatory fines are steep, so it is important to abide by the rules.

5. Don’t rely on the script

It is hard to express genuine customer concern when reciting from a script. Moreover, it is hard to sound confident to a customer when heavily relying on the word-for-word content on the script. There is a difference between being script-reliant to being conversant and spontaneous while still sticking to the idea from the script.

6. Don’t skip evaluating post-campaign results

It is painstakingly important to evaluate post-campaign results. This is to improve the next possible campaign and to reconstruct should there be any lapses on it.

7. Don’t take money too soon

Just because you made a sale doesn’t mean you can neglect your customer. One of the important facets in lead generation is lead nurturing – and this is an integral part of maintaining a relationship with a client.