Top Reasons to Use Stickers and Decals As a Marketing Tool

Use Stickers and Decals As a Marketing ToolOne thing all business owners will tell you is that marketing is key. You need to promote your business and build you brand through a variety of marketing outlets. Custom stickers are a fun, easy, and cost effective way to promote your business. Here are the top reasons why we think stickers are a great marketing tool:

Affordability

Most printing companies will give you a bulk ordering discount (not that stickers aren’t one of the cheapest items to print anyways). Chances are if you’re ordering over 100 of them, you’ll be able to get each one for 10-25 cents each, sometimes less! On top of that once you do your first round of printing the company will have you images ready to go meaning you avoid set up costs and they often give repeat customer discounts as well!

Flexibility

Stickers can be printed in so many shapes and sizes which makes them extremely versatile. When people say stickers they tend to think of those multicolored animal or smiley face stickers you used to get when you were a kid on your homework, but “stickers” can be used in a variety of applications. Product labels, name badges, warning signs, bumper stickers, or simple decorations, the possibility for using stickers are pretty limitless. Most companies now days also print on different materials rather than the simple paper stickers we may be used to. Vinyl prints are great for outdoor use or areas that get a lot of wear and tear and they tend to be more durable as well as easier to remove when that time comes.

Brand Awareness

With the amount of advertisements that bombard people every day, it is important to make sure your company sticks out from the crowd. Stickers can be printed in a variety of bright colors and interesting shapes that are sure to grab the attention of your customers increasing your brand awareness. Also, people put stickers EVERYWHERE, from cars and laptops to walls and tool boxes, chances are someone somewhere will pass your sticker in an unexpected place and become more aware of your brand than they would have had your advertisement been placed on a flyer or other material that would likely be stuck in a drawer somewhere or thrown away.

There are plenty of other benefits we could list but think this should be enough to convince you. Be sure to check out your local print shop to see if they offer sticker printing and you’ll be heading towards the beginning of a great marketing plan!

Mobile App Marketing 5 Success Stories to Draw Inspiration From

flappyBy 2018, less than 0.01% of all mobile apps out there will be commercially successful. That’s what Gartner says – and we’ve got no reason to doubt the forecast. With the proliferation of mobile app development tools & the rise of “citizen developer” initiative, building mobile software has never been easier. Code quality & application performance aside, the main reason why companies fail to crack the App Store and Google Play charts is poor marketing. If you have a brilliant idea for an app, you’d better forget about Rovio’s overnight success and spend some time (and dough!) on marketing.

Top Earners (iOS developers who generate at least $ 50 thousand in revenues – 12% of the App Store’s registered publishers) have $30 thousand as an average marketing budget and devote 14% of project time to promoting their project. In case you’re a startup & barely raised funding through Kickstarter, your app can still be a hit – as long as you choose the right marketing strategy. Here are some app marketing success stories that prove you can do more with less.

Marketing done right: top 5 app success stories

    • Stay.com. Although building an application for Android first is not a major trend yet, that’s what the guys from Cutehacks did. Stay.com enables users to create personalized travel guides, store them on a smartphone and use the data offline. The app uses first-hand information provided by best baristas, chefs and media personalities from all over the world, so you can feel at home no matter what city you stay in – and save some money on roaming. Cutehacks spent nearly 6 months simultaneously developing the Android and iOS versions of Stay.com, and here’s what they learnt. First, you can’t ignore the Android look of an application. iOS-inspired layouts will probably alienate Android users – after all, the App Store and Google Play have totally different UX/UI policies. Although Cutehacks delivered a good-looking app that easily handled different Android resolutions, they received tons of negative reviews from devoted Androiders. Second, there’s memory and performance. Back in 2012 (and that’s when the Stay.com app was launched), the size of an Android application was device-dependent, so Cutehacks had to do some major re-coding. Finally, they found out Facebook APIs were unstable and poorly documented and spent quite a lot of time searching for developer tips on Quora and Stack Overflow. It sounds like everything Cutehacks did went wrong, but it’s far from being true. The guys successfully implemented the ACRA tool, enabling users to send failure reports every time the Stay.com crashed. They also used Trello to enhance project management (and poor management is the reason why approximately 30% of all IT projects fail). But what makes their story worth citing is the timely changes they made to Stay.com once they discovered users weren’t happy with the current Android version. If you want to succeed, you should pay attention to user feedback – and follow the App Store/Google Play developer guidelines, of course;

    • Languages. Jeremy Olson, a tech-savvy college student from North California, launched the Languages translation app back in 2013. He was no stranger to mobile software development: his Grades app (enables students to track their grades throughout a semester) generated favorable reviews from both tech experts and general public. However, Grades didn’t bring any money, so Jeremy went for a more commercial project. The demand for translation application was – and still is! – really huge, so it was an easy option. Besides, there was no affordable translation application that worked offline on the market back then (takeaway #1: consider timing & demand for your product). Jeremy’s team went a long way to validate the app idea, determine desirable functionality and create great UX. However, the very first thing they did was define customer personas. Jeremy and his confederates were quite familiar with the translation experience, so they didn’t have to talk to potential users in person (although that’s how Zappos’ founder validated his business idea). A customer (or buyer) persona is a purely fictional character who possesses characteristics of your target audience. Olson chose several factors that influenced a person’s decision to purchase the program, including his age, occupation, language proficiency and the environment where Languages would come in handy. The team created three detailed personas, thus covering the majority of key characteristics of their target market. Creating a buyer’s persona is a key success factor to launching & promoting a mobile app – and most marketers still keep personas in a closet for whatever reason or simply don’t know how to use them;

    • Flappy Bird. The viral game hit iTunes in 2013, but it wasn’t until early 2014 when the app gained immense popularity. Dong Nguyen, a Vietnam-based independent developer who built Flappy Bird over a couple of days, said he managed to achieve the so-called virality through addictive gameplay. However, some tech experts (including Michael Silverwood of VentureBeat) believe it wasn’t the case. In order to understand how the game topped the App Store chart in the first place, we need to get a better insight into Apple’s ranking algorithms. There are several factors that influence an application’s chart position, including the number of installs received for the past few days/hours, reviews and retention. Instead of spending huge money on user acquisition, GEARS Studios decided to focus on reviews. By the time Flappy Birds reached #1 on iTunes, it was getting over 400 reviews per day. It went on to receive 700 thousand reviews in a couple of months, and that’s almost 200% more than Candy Crush got after a year. It looks like GEARS implemented a “dark pattern” – a rate button displayed every time a user ended a game session and wanted to start anew. The button was located a place where the play button would normally be; users tapped it by chance and were transferred to the App Store rate page instead. Pretty soon writing reviews of Flappy Birds became a trend, so GEARS Studios simply removed the button with another application update. We do not encourage you to trick app users. The lesson to be learnt here is that application chart performance is not always determined by the number of downloads;

    • Clash of Clans. Coming up with a great & 100% unique idea for an app surely increases your chances of success – but there’s nothing wrong with being a little cliché, too! There are hundreds of strategy games out there – with heroes, monsters, fairies and precious stones. Supercell, a previously unknown mobile software development company from Finland, decided not to reinvent the wheel and… simply built another one. In 2013 Clash of Clans was reportedly generating $ 4 million in daily revenues through in-app purchases – a lot more than an average freemium has ever earned. Supercell surely did their best to create beautiful layouts and addictive gameplay. Yet, it’s the right choice of app monetization tools that made Clash of Clans an instant hit. Basically, the game is all about monetization, but Supercell tactfully keeps it under the pushy line, so users who cannot (or don’t want to) spare a few bucks on virtual currency can still enjoy the game – they simply wait for another level-up a little longer. Once you download the game, you enter the tutorial stage and receive tons of gems for free. You spend the gems on upgrades, gold and magic elixir that protects you against goblins’ attacks. Everything is really cheap, so you keep on spending and go broke pretty soon. As the gameplay evolves, the prices skyrocket, and your buying behavior has already been formed! There were Clash of Clans users who spend up to $ 20 thousand on precious stones when the game was in its prime. The viral application maintained its top-grossing status throughout 2015 and beyond; in the ever-changing world of mobile applications, longevity is hard to achieve. In case you want to replicate Supercell’s success, make sure to develop a solid and well-thought-out monetization strategy;

  • CheckPoints and List Bliss. Todd and Mark DiPaola, the founders of inMarket, believe building a mobile app is similar to building a house: before you start, you should “put some time into thinking about what the rooms are going to look like”. The CheckPoints shopping app enables users to check in in almost any store nationwide and get instant rewards like digital coupons and discounts. The inMarket network now has over 46 million users; back in 00’s when the CheckPoints was at an early development stage Todd and Mark were struggling to decide on the app’s functionality. With List Bliss, they kept it simple. The app allows users to easily create shopping lists by scanning barcodes for different products and share the list with family and friends to check nothing’s missing. InMarket kept the set of application features focused and easily fixed the bugs at launch. We all know Feature Creep kills an app’s performance; you’ll be surprised to learn it has similar effect on marketing. A good marketing campaign should clearly (but briefly) outline the benefits of a product and deliver the message to target audience using as few words as possible. After all, a “fresh” smartphone holder doesn’t even know he needs a better shopping list. How on earth are you going to market your arguably cool & sexy app stuffed with features when you basically have 10 seconds to win users’ attention? Avoiding Feature Creep is a key factor to planning (and launching) a successful marketing campaign.

 

Top 5 Effective Marketing Ideas For Businesses Within a Limited Budget

Marketing Ideas For Businesses Within a Limited BudgetMarketing is very important for the growth of your business. This is the only way to come to know amongst your customer for promoting or selling products or services. There are so many marketing tools out in the market that help you to advertise your products and services to gain the attention of a buyer. However, it actually requires investment in terms of time and money as well. This is the major reason why some small businesses try to avoid it. But it is actually the main ingredient for the growth of your business. What’s more, if you get some marketing ideas within your stipulated budget? Don’t be surprised. Here is a list of top 5 effective marketing ideas, which you should include in your strategy and give you the guarantee results.

Facebook Campaign: Nowadays, almost every person is on Facebook, and it is one of the best and highly effective ways to reach new audiences without spending a lot. For this, you can take the help of Facebook campaigns and post something about your products and services that can seem interesting to your readers. It will provide outstanding results for very little investments.

Killer content: Another effective way to advertise your business within a small investment is by creating a killer content. You can submit articles, blogs on different high ranked sites for free that help to promote your business and quickly catch by the web spiders, which in result help to increase your website ranking.

Guest Post: An old marketing tactic that is still stronger than any other techniques is guest blogging. It allows you to post a blog on another website with the permission of its owner that helps to increase your readers and also attract large clients to your website.

Video production: Another effective and affordable way to promote your business is video production. For this, you just need to create a quality video related to your products and service, which easily capture the attention of your visitors. This is the best way to promote your business even with low-cost.

Email marketing: Last but not the least method of marketing ideas for businesses is the use of email marketing. It allows you to connect with a wider audience in an efficient and economical way. It not only help in the promotion of your business but also make your customers up-to-date from your recent offers, discounts or added products and services that pull them to visit your site again and again.

No doubt, all above points will clear your doubts that marketing is possible even in the budget of a shoestring, you just need to know how to do it.

Strategy Beats Tactical Executions Every Time

Strategy Beats Tactical Executions Every TimeThe brilliant Chinese military strategist, Sun Tzu (544 – 496 BC), said two things that have always resonated with me:

  • “Every battle is won before it is fought”, and
  • “Tactics without strategy is the noise before defeat”.

These thoughts also apply to marketing today, in fact, more than they ever have. Too many small and midsized companies (as well as nonprofits) are paying too little attention to developing a meaningful marketing strategy because they’re just having too much “fun” playing with the exciting new digital tools that seem to be multiplying every day. This doesn’t seem to make much sense to me, and it certainly isn’t the best way to improve ROI.

Marketing and Marketing Communications Strategy

Developing a marketing strategy takes hard work, but it provides a focus, direction and real thought on how to grow a profitable brand. Whether it’s a B2C or B2B product or service, strategy development should employ research (primary or secondary), financial and logistical evaluations, and input from all constituents, with emphasis on:

  • Defining the market you’re in;
  • Determining which audience segment to pursue;
  • Understanding competition, seasonality and real budgets;
  • Positioning the brand for success;
  • Establishing clear objectives for each target segment;
  • Developing a process for measurement and evaluation;
  • Getting professional help when needed.

Only then – once strategy development has been completed, and perhaps even tested – should tactical solutions be created, evaluated and selected. Over the past decade, a plethora of new marketing communications tools and techniques have created a digital tsunami; so now, more than ever, isn’t it time to place strategic thinking and planning ahead of executional tactics?

In 2015, over $400 billion in major media and marketing services bombarded consumers, the most in history. The issue is not Facebook, Instagram, YouTube and LinkedIn versus television, radio, direct mail and events; it’s about a rock solid strategy to understand what the message should be and which tactics should be employed.

In the recent CMO Digital Benchmark Study, 97 percent of marketing leaders said social media spending made only an “average” or “below average” contribution to their company’s performance. Does that mean that social media shouldn’t be used? Of course not. But selecting any media, be it traditional or new, without a well defined and clear cut strategy to employ these tactics just doesn’t make sense. Look before you leap.

A Positioning Statement Will Help

Many small businesses don’t know about the importance of a positioning statement and/or how to create one. After you gather the information you need to develop a marketing strategy, a positioning statement is a succinct description of the core target audience to whom the brand is directed and a compelling picture of how the marketer wants the audience to view the brand. It consists for four key elements:

  • The target audience, in very specific detail;
  • The category in which the brand competes, and its relevance to the customer;
  • The brand’s benefit and point of difference;
  • A reason to believe/the most compelling proof.

Or simply, try to fill in the blanks in this sentence: “Convince _______ to buy _______ instead of _______ because _______.” The positioning statement is a credo for the brand to live by.

All marketing and marketing communications tactics and executions should flow from this statement, and it should be understood by employees and agents. Further it will help you evaluate whether you have a well defined strategy – if you can’t easily write your positioning statement, perhaps your strategy needs to be better defined.

Once you’ve completed this important task, only now is it time for tactical solutions.

Marketing Consultants Are Valuable Assets

As an owner or senior executive at a small or midsized company, you may not have the time or marketing expertise to accomplish the development of a meaningful strategy. You should seriously consider bringing a marketing and marketing communications consultant on board to help – someone who will work with you, provide fresh eyes, promote candor and have an apolitical view of your brand.

Look for established professionals with extensive experience across industries and brands, in B2B, B2C and nonprofit organizations small and large. Don’t settle for someone with expertise in only your niche or industry – go for someone who can think outside the box. Also, make sure any consultant you consider is media neutral and wants to focus on analytics to measure the ROI of your efforts. Their understanding and ability to develop marketing communications plans employing new and/or traditional tools and techniques is key to implementing your strategy, successfully and efficiently.

With all of the changes coming in the months and years ahead (political, economic, global), the dramatic age disparity among consumers (baby boomers versus millennials) and the “always on” media environment, now is the time to make sure you develop a meaningful strategy that works with the appropriate tactical executions. But, as Mark Twain said, “The secret of getting ahead is getting started.”

 

Engraved Company Logos Could Be Good for Promoting Your Business

Engraved Company Logos Could Be Good for Promoting Your BusinessEngraved company logos are very good marketing tools for both small and big businesses. They can be laser engraved from various materials, wood being one of the materials that produce excellent results. It’s easy to cut a 3D company logo from wood. Wooden engraved company logos look cute. They appeal to everyone. Besides, they are unique.

Ideas on engraving logos vary from person to person. For instance, engraved company logos can be created on key holders, wall art, name tags / badges and labels. They can also be made on identity cards, access cards, jean trousers, bags and much more. Actually, one can only be limited by their own imagination. But for promotional purposes, items like key holders can be good.

Logos for schools, organizations, football clubs, hospitals and emblems when engraved on key holders are a nice gift engraving idea. Engraved key holders make very good gifts to guests, supporters, staff, promoters, friends and/or well-wishers. They are also good for using in any fundraising campaigns. Most people will inevitably like them. Why? They are unique and valuable. Besides, they are memorable and ideal for promoting your business or organization.

Where can you have your engraved company logos made?

First, if you want to have your logo engraved in any form, you need to look for a good engraving service provider. Not every engraver can turn your image into a real object that appeals to everyone. It takes an experienced and good engraver to produce nice looking products.

Company logos have to be deeply engraved to look nice. Deep engraving is obtainable with a good laser system. Having good engraving skills is important. The images have to be properly designed for the laser system to produce the best results. Any accompanying text should be clear. Additionally, the engraver should provide you with initial advice and samples to help you make an informed decision.

Want to market your business effectively? Think engraving your company logo. Use it in your promotional strategies. You will create lasting memories with your customers.

 

To Reach More Success You Need To Push Your Boundaries

To Reach More Success You Need To Push Your BoundariesWe all have issues that we have to work on to evolve as individuals as well as marketers.

Working on ourselves

We all need to work on our mindset, our confidence and we also need to be working on coming out more and more of our comfort zone. Maybe you have issues with calling prospects up or maybe you have problems with chatting with new people online. No matter what issues you are experiencing regarding your fears, you need to understand that you need to challenge those fears to be able to enjoy more success in your online marketing career. The more you practise and come out of your comfort zone the more relaxed you will feel while you are doing so. The level of nervousness will decrease for you after a while. After challenging your fears for a while, eventually you will not be experiencing any feeling of nervousness what so ever. Before coming out of your comfort zone you might be exaggerating what the consequences might will be after you have been pushing your boundaries a bit.

Leads and costumers

You need to push your boundaries for the sake of your business growth as well. The more you will come out of your comfort zone, the more people you will be able to connect with. This will make a great advantage when prospecting for your business. Naturally, it takes skills to generate leads and turning them into customers. However, coming out of your comfort zone is a major step towards success.

Make a decision

If you are still unsure of if it is worth it to push your boundaries,then you got to ask yourself if your dreams are not worth it? Are your goals and dreams worth you feeling a little nervous for a while? They should be. Maybe you will not challenge your fears right at this moment but make plans of doing so because it is most beneficial for your online business as well as for you personally.. If you choose not to come out of your comfort zone then you will have the same results as you have always had. If you do not do something differently in your marketing, then nothing will change for you. As an entrepreneur you should be open towards change when it is for the better.

So what will coming out of your comfort zone bring you?

  • You will get connected with more people than before
  • It will bring you more leads for your business
  • You will be feeling more secure of yourself and more confident.
  • You will feel more relaxed when talking to people in general.

So it is only positive things with challenging fears and pushing your boundaries.

So keep challenging yourself and challenge your fears.

 

Transitioning Your Content Marketing Into Key Performance Indicators

Transitioning Your Content Marketing Into Key Performance IndicatorsWhen it comes to your content marketing materials, of course, the quality of your content must be established and consistent. People come to expect that from you and you must ensure that you provide that level of content always. So, how do you take your content marketing materials and transition them into KPIs?

Choosing the most effective content marketing strategy for your business

Content marketing materials have to create an impact in many different ways. In addition to solid, compelling writing, the content marketing materials also need to make a positive impression and produce results that allow you (as the business owner) to give your prospects and existing clients what they want and need.

On the other hand, another aspect (or result) of your business about which you should pay particular attention is your key performance indicators (KPIs) and how your content marketing efforts affects your KPIs. At this juncture, it is important for you to understand that there is no shortcut to successfully getting your content marketing content to result in improved KPIs.

You need to be able to identify which KPIs are the ones that you need to pay attention to and to measure. Each business has a different (or, at least, slightly different) set of goals in mind and the content marketing materials will be reflective of that. Some of the factors or features that will have an impact on your KPIs are whether your business is small, medium, or large; how much money you have to spend on marketing; who you have to generate the content marketing materials; a pattern of KPIs; and some other factors that you may not even have considered yet.

Very possibly, your most effective marketing approach might be to identify your business’ goals and marry those goals to your KPIs initially. The question is, what is the best way to go about accomplishing that?

Identify your content marketing goals and key performance indicators

As you are going through this process, it will probably be very sensible for you to keep a written record of everything that you are doing with regard to your content marketing strategy. If you do that, it will be very easy for you to refer to that written record whenever you wish. That will prove to be very helpful. It is not a good idea, in general, to commit a large amount of information to memory. Even a person with an excellent memory is bound to forget something (and probably something important), which could prove to be a disaster. As you are noting your content marketing goals, it is a really good idea to make sure that you are creating content with the right ideas in mind. Some of the KPIs that are important for you are unique visits, geographic location, and readership on mobile devices. Comments, interactions, and reader engagement are also critical to your success.

    • Write content for the right reasons: When you actually sit down to write your content marketing materials, you should always make sure that you are writing for the right reasons. In other words, you should right with the goal in mind to produce a specific result. The result may be different for each business; however, the goals should be established way before the results actually occur. You should write content that communicates to your reader exactly how you are going to solve his or her problem(s).

    • Work on your business’ brand awareness: You want your content to get noticed by other people. That means that it needs to be compelling, educational, exciting, and basically, extremely valuable to your readers. There are several different ways in which you can increase brand awareness. You can share information using SlideShare, eBooks, white papers, webinars, etc. You can also create a series of short videos. Videos work very well in many cases because a large number of people are visual and they respond more positively to videos than to the written word.

    • Generate increased traffic to your website: If your content is doing its job properly, it will generate more traffic to your website. Once people visit your website, you will be able to show them what you can really do and how you can solve their problems. Of course, that is considering that your website content says what it should say and in the way that it should say it. If you are presenting the information in a way that really produces results, you will be able to progress significantly with what you are trying to accomplish. A higher volume of traffic ties in closely with your KPIs.

    • Create more leads: Once you have increased the volume of traffic to your website, the next logical step is that you will be able to create more leads for your business. You want to make sure that you offer your online connections something of enhanced value so that they stay connected to you and eventually become loyal to you on a permanent basis.

    • Take your leads and convert them to clients: Now that you have managed to increase the number of leads that you are able to generate, the next step is to turn at least a portion of those leads into new clients. As always, you will need to focus your content with that in mind. The types of content that may help you to accomplish that are videos, case studies, compelling graphic images, and other forms of content with a graphic side to them.

  • Holding onto your clients: If you think in terms of your ultimate goal, it is not just acquiring new clients. More importantly and more sustaining (the proverbial jewel in the crown) is retaining those clients on a permanent basis. You will see that your KPIs will be closely linked to your success. It is important to remember that the more clients you manage to retain, the more successful your business will be in the long run.

Conclusion

So, now it is time to map out your strategy. If your strategy is solid and well thought out, it will get you to where you need and want to be. Always bear in mind that your content marketing and your KPIs must always be closely connected.

 

Searching for the Best Appointment Setting Services for Your Small Business

Best Appointment Setting ServicesLaunching our own leads generation appointment setting services made from scratch is time-consuming and it is downright very expensive. To scale back costs, many businesses would rather delegate setting services proposed by providers of said services. We realize that setting appointments are used to generate leads and are vital to putting together the client base of our business. Lead generation is actually our answer to better or enhance our marketing and sales for the triumph and progress of our business. But how do we pick the right services for our company?

Find the Best Appointment Setting Services

By partnering with providers managing our outbound setting services our group can be in the position to eliminate possible leads from individuals who are uninterested of our services and products. By using a professional provider that appreciates the main advantages of quality over quantity the whole process of amassing prospective customers will be swifter and much more cost-effective. There are literally way too many companies presently competing with one another nowadays. How can we possibly pick the right provider that could improve our company’s marketing initiatives? Appointment setting services is a thriving industry. A seasoned provider with experience will concentrate on studying our products and services, adapt and review our marketing developments and keep an eye on our telemarketing results to generate a lot more leads for the company. Setting services are blossoming but it’s still up to us to find the most appropriate provider.

First, we have to decide on precise services that suits the requirements of our marketing goals and another crucial requirement that we need to look on to is the fact that a fantastic provider has to have an outstanding marketing history. The provider must give us first-rate support services that will have a positive effect on our probable leads. We will have to look at their marketing and sales team in how they do setting services work. Correct and fantastic interaction and communication in an exceedingly expert manner are what we seek. We’ve got to search for a provider that features a strong industry reputation and an established professional and experienced team to function for our marketing needs. It is also a smart move to choose a pay for performance service wherein we pay only when a valid appointment with a true lead is set up and established.

What we also require is a very dedicated team for our setting downline building services. A team that we can really trust to do our campaigns when representing our business to our customers. One that can assure us to provide the best B2B setting services for our benefit.

 

The Staffing Marketing Tool That Takes the Mystery Out of Marketing

The Staffing Marketing Tool That Takes the Mystery Out of MarketingPreventing your brand messaging from getting lost in the chatter may be one of the most difficult challenges facing members of the staffing industry today. Your clients and candidates have no shortage of staffing firms to select from, most of which claim equal expertise or offer a comparable value proposition. To be noticed, let alone remembered, requires more than a routine message.

Contemporary marketing is built to target people on the individual level. Your staffing marketing tool should have the analytic power and maneuverability to make that happen. Here’s how the right recruiting and staffing software can integrate into your competitive marketing strategy.

Quickly Identifying Which Marketing Tactics Work

In previous years, your staffing firm might have had the luxury to test marketing tactics at a leisurely pace. However, that’s not the case today. Data analysis tools have influenced every inch of the staffing industry, from sourcing and customer relationship management to back office and marketing strategies. The difference in the growth of companies who effectively use their data is the difference in speed you see between a bullet train and a stagecoach. The right staffing marketing tool can contribute to a staffing agency’s significant boost.

It all starts with the recruiting and sales teams and data that they enter. Without meticulous data entry on their part, a good chunk of staffing data would be lost. For them to take enter notes and other key information, the overall recruitment CRM dashboard needs to be clear, customized, and set up for rapid input during a call or after a meeting. Knowing where those referrals come from makes a world of difference.

For marketing purposes, there needs to be a quick way to select and sort the source of client and candidate contacts. Was a contact convinced to contact you from an organic Google search? From your LinkedIn posts? From a laser-targeted AdWords campaign? Gathering that data is the first half. The second half, of course, comes back to analysis.

Having an analytics side to your staffing and recruiting platform simplifies the whole reporting process. Insight is almost instantaneous. That speed of feedback ensures that your recruiters and salespeople will gather data in the first place. The fewer steps they need to take to contribute to generating a marketing report, the more likely they’ll track their interactions.

Once the report is generated by your staffing marketing tool, it only takes a moment to see which strategies are working, which need to be tweaked, and which need to be abandoned outright.

Identifying When to Send Marketing Campaigns

Your staffing software can also tell you when it’s time to send marketing campaigns. Getting in touch with your inner Nostradamus requires nothing more than the ability to look at historic trends. That’s where the reporting features of your staffing marketing tool makes all of the difference.

Once again, comprehensive tracking is the ticket. Having the ability to review the trends in your interactions and job orders with specific clients can tell you when it’s time to give them a little marketing fueled nudge.

For example, let’s say that a staffing report indicates that a certain client contact tends to request a bulk order like clockwork every July. Right before they even get the impulse to buy, you’ve already contacted them with an email discussing the latest hiring trends or providing downloadable content about competitive industry salaries in their area. This targeted message achieves two things: it provides them valuable new information and a reminder that your team can deliver results.

Personalizing Every Prospect’s Buying Cycle

You can’t control when during the buying process you will connect with a prospect. At one end, you have the prospects who are just recognizing their challenges and need guidance. At the other end, you have prospects ready and eager to sign an agreement. Between the two poles are a whole spectrum of prospects with varying needs, and your staffing software needs to help you address it all.

Nurturing those leads through purchase and beyond requires diverse tactics and the ability to identify when to put them to use. That’s no small feat unless you have a staffing marketing tool that’s equipped to track each prospect’s progression in an uncomplicated way. It starts, once again, with a strong recruitment CRM. Most are built to easily input client notes and updates, but fall short when looking at a prospect readiness as a whole.

Why does that matter for marketing? It depends on the way you customize your buying process. Different marketing tools correspond with different phases of the buying process. And encouraging your team to use the staffing marketing tools at their disposal allows for a faster conversion of leads into customers.

Why Your Staffing Marketing Tool Needs to Easily Integrate

There are a variety of platforms that you can turn to for these capabilities. Some only handle fractions of the process, but there are enough staffing marketing options that handle the full scope of what’s mentioned above. In the end, your decision comes down to which tools can integrate with your staffing and recruiting platform without making extra steps.

 

Finding The Best Marketing Materials And Promotional Resources

Finding The Best Marketing Materials And Promotional ResourcesQuality signage can play a key role in any marketing effort. Signs, displays and banners that are designed to catch the eye and showcase a specific brand, product or feature can allow merchants and retailers to increase revenue and generate additional interest in specific products or services. Suppliers and providers who can offer a wider range of materials options can be an asset that no business owner can afford to overlook.

Poorly designed displays can find even the best quality products going unnoticed on store shelves and retail environments. Marketing a specific item or ensuring that services and promotional specials are more likely to stand out can be more challenging than many business owners might realize. The right promotional materials, signs and banners can make quite an impact on customers.

While digital marketing continues to grow in popularity, merchants and retailers who neglect conventional resources could be making a costly misstep. Proven marketing resources and methods still play an important role within the sales process and access to the right resources can be a very important concern. Dealing with a supplier who can offer a wider range of promotional materials, choices and options is always a smart move.

Generating increased interest in a new product can be especially challenging. Marketing items and goods that customers have no knowledge of often requires retailers and business owners to make special efforts. Displays and signs can be a very effective way to enhance the presence of a specific product and ensure that those who are visiting a shop or store are more likely to take notice.

With so many different printers, suppliers and retailers to choose from, finding the best quality signage or making more cost effective purchases can seem quite challenging. Dealing with a lesser supplier can often result in business owners paying more for the marketing materials they need or having to make do with a selection of options that may not meet all of their needs. For the best signs and displays, business owners would be wise to deal with a better class of supplier.

Promotional costs are rarely an issue that businesses and merchants can afford to overlook. Spending too much on marketing can increase overhead and deprive businesses of the financial resources they may require in order to deal with other matters and concerns. Getting the best deal on banners, signs and displays will ensure that marketing efforts are less likely to place strain on the budget.

The Internet can be very helpful for those who are seeking to learn more about the various promotional options and solutions that may be found. Even a quick search online is often more than sufficient for those who are interested in outlining the choices or finding new options. Comparing different promotional materials online will allow business owners to make smarter and more effective purchases.

Display stands, signs or a pull-up banner can all be very helpful resources for those who are seeking to create a more effective marketing or advertising campaign. Shopping with a supplier who is able to offer more competitive pricing and access to a wider range of materials can be of paramount importance. Finding the right options will be much easier for those who know where to shop.