How to Use Social Media for Your Marketing Efforts in 2018

Marketing Podcast with John Jantsch About Social Media

I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018.

It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today:

How do I find time to do it? What’s the ROI? How do I make it pay? Can I sell?

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. read more

How to Use Social Media for Your Marketing Efforts in 2018

Marketing Podcast with John Jantsch About Social Media

I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018.

It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today:

How do I find time to do it? What’s the ROI? How do I make it pay? Can I sell?

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. read more

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals

If you own a professional services business, odds are you’re trying to get leads in the door. What I often see is that these types of businesses develop automated lead funnels, because that’s what they’re told to do, and spend a lot of time vetting these leads, but let’s face it, they probably don’t have a ton of time to do that!

Instead of focusing on building an endless supply of leads, you should only be focusing on the amounts you actually need as well as how to balance bringing new customers in, and keeping new customers around. For example, if you’re a CPA, wouldn’t it be easier to focus on the clients you already have year after year as opposed to constantly be looking for new ones? read more

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals

Perfecting Your Lead Generation Efforts: A Guide for Service Professionals

If you own a professional services business, odds are you’re trying to get leads in the door. What I often see is that these types of businesses develop automated lead funnels, because that’s what they’re told to do, and spend a lot of time vetting these leads, but let’s face it, they probably don’t have a ton of time to do that!

Instead of focusing on building an endless supply of leads, you should only be focusing on the amounts you actually need as well as how to balance bringing new customers in, and keeping new customers around. For example, if you’re a CPA, wouldn’t it be easier to focus on the clients you already have year after year as opposed to constantly be looking for new ones? read more

Transcript of How to Develop the Right Idea at the Right Time

Transcript of How to Develop the Right Idea at the Right Time

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John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Allen Gannett. He is the CEO and founder of TrackMaven, a marketing insights platform. He’s also the author of a book we’re going to talk about today called The Creative Curve: How to Develop the Right Idea at the Right Time. Allen, thanks for joining me.

Allen Gannett: Thanks for having me, man.

John Jantsch: A big premise of the book is to kind of debunk the creativity myth that you sit around and get this inspiration from a muse at some point in your life and that, in fact, there’s a science behind it. You want to tell me kind of your … it’s really the big idea of the book, I suppose, so you want to unpack that for us? read more

Transcript of How to Develop the Right Idea at the Right Time

Transcript of How to Develop the Right Idea at the Right Time

Back to Podcast

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Allen Gannett. He is the CEO and founder of TrackMaven, a marketing insights platform. He’s also the author of a book we’re going to talk about today called The Creative Curve: How to Develop the Right Idea at the Right Time. Allen, thanks for joining me.

Allen Gannett: Thanks for having me, man.

John Jantsch: A big premise of the book is to kind of debunk the creativity myth that you sit around and get this inspiration from a muse at some point in your life and that, in fact, there’s a science behind it. You want to tell me kind of your … it’s really the big idea of the book, I suppose, so you want to unpack that for us? read more

How to Optimize Your Website for Voice Search

As we all have been mindful as of this true point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this voice that is new quickly (practically 1/4 of cellular search inquiries tend to be voice search), however entrepreneurs and Search Engine Optimization professionals appear to be lagging behind a bit when it comes down to optimizing with this brand-new method to search.

If you’re within the marketing and advertising globe, it is time you begin making time for sound search optimization to assist you arrive in search engine results via this technique. read more

How GDPR Highlights How We Should Be Marketing

How GDPR Highlights How We Should Be Marketing

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John Jantsch: Hello and thank you for visiting another bout of the Duct Tape advertising podcast. This can be John Jantsch, and my visitor is Ryan Urban today. He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, and we are gonna talk about what is, in at least May of 2018, the most talked about topic it seems like, something called the General Data Protection Regulation, or it, GDPR as we fondly refer to. Therefore Ryan, thank you for joining myself. read more

8 Standout Social Media Marketing Examples From 2018

We constantly hear stories of huge marketing campaigns from go-to brands like Coca Cola or Bud Light. Whether it’s a  viral Super Bowl commercial or influencer marketing campaign involving A-list celebrities, every marketer can’t help but take note from the greats.

However, not every brand has $4 million to shell out on a 30-second ad.

8 Standout Social Media Marketing Examples From 2018

That’s why social media has become the “great equalizer” for marketers. With platforms like Facebook, Twitter and Instagram, you don’t need millions of dollars to run a successful marketing campaign. You just have to be creative and know your audience. read more

8 Standout Social Media Marketing Examples From 2018

We constantly hear stories of huge marketing campaigns from go-to brands like Coca Cola or Bud Light. Whether it’s a  viral Super Bowl commercial or influencer marketing campaign involving A-list celebrities, every marketer can’t help but take note from the greats.

However, not every brand has $4 million to shell out on a 30-second ad.

8 Standout Social Media Marketing Examples From 2018

That’s why social media has become the “great equalizer” for marketers. With platforms like Facebook, Twitter and Instagram, you don’t need millions of dollars to run a successful marketing campaign. You just have to be creative and know your audience. read more