Are AMP Landing Pages All They’re Cracked up to Be? A Look Into Page Speed

Are AMP Landing Pages All They’re Cracked up to Be? A Look Into Page Speed

For a while now you may have heard the buzz surrounding Google’s Accelerated Mobile Pages (AMP), and—if you haven’t already done some research—you might be wondering what all the fuss is about (or wondering why a landing page and conversion platform like us hasn’t mentioned this trendy topic yet).

Well, we’ll get to all of that! Today we’ll walk you through everything you need to know about AMP as a marketer and why your Google rep has likely been singing its praises.

First up: What is AMP?

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Are AMP Landing Pages All They’re Cracked up to Be? A Look Into Page Speed

Are AMP Landing Pages All They’re Cracked up to Be? A Look Into Page Speed

For a while now you may have heard the buzz surrounding Google’s Accelerated Mobile Pages (AMP), and—if you haven’t already done some research—you might be wondering what all the fuss is about (or wondering why a landing page and conversion platform like us hasn’t mentioned this trendy topic yet).

Well, we’ll get to all of that! Today we’ll walk you through everything you need to know about AMP as a marketer and why your Google rep has likely been singing its praises.

First up: What is AMP?

read more

New Native Video Report Sheds Eye Opening Insight

New Native Video Report Sheds Eye Opening InsightThis few days, ADYOULIKE — a respected global in-feed advertising that is native — launched the inaugural condition of local movie Report, an extensive analysis report built to assist marketers discover how to ideal control indigenous video clip across all consumer systems.

The report analyzes aggregate data from the ADYOULIKE system and offers benchmarks, plus crucial takeaways around innovative size, wedding and development of indigenous video clip predicated on 30 million infeed video views stumble upon the working platform in the 1st 4 months of 2018 (January April that is–(). read more

ePlay Touts Big Shot AR Beta Launch

ePlay Touts Big Shot AR Beta LaunchOn Monday, ePlay Digital Inc. revealed its launch that is official for Shot Basketball beta needs destination in nevada throughout the 2018 form of NBA summertime League.

The brand new reality that is augmentedAR) cellular online game should be designed for baseball followers of most centuries with unique launch events planned for nevada working July 12-15 plus in various other united states metropolitan areas prior to the 2018/19 NBA season.

ePlay is working with 7-time NBA winner, Robert Horry and a fantastically gifted number of young basketball players that’ll be wearing the Big Shot logo through the summertime to advertise the top Shot game that is mobile read more

Making Market Forces Work for You: A Q&A With Product Positioning Pro April Dunford

Making Market Forces Work for You: A Q&A With Product Positioning Pro April Dunford

There are merely a instances that are few I wish I could travel back in time. One is when I’m reading the kid’s menu. One is when I stumble upon Bill and Ted’s Excellent Adventure on TBS. And one is after I’ve launched a product that is new promotion.

You and I also may share that last one.

(it’s the pesky unknowns us marketers wrestle with before a new product launch that keep us up at night******)Though we typically know the T’s are crossed and I’s are dotted. Things like: Is the name right that is product’s? May be the content obvious, but humdrum? Clever, but convoluted? May be the price as apparent since it should always be? read more

A Marketer’s Guide to Harnessing Micro Mobile Moments

A Marketer’s Guide to Harnessing Micro Mobile Moments

The following is a guest added post by Harald Kratel, VP of worldwide advertising, Smaato

Mobile has basically redefined the marketing and advertising landscape in a time frame that is dramatically short. For the part that is most, as customer time spent has shifted to cellular devices, marketing bucks have actually moved aswell. Nonetheless, while a lot of interest has-been compensated to your gross reallocation of those bucks, maybe not almost since attention that is much already been compensated to your strategic move needed by entrepreneurs when it comes to just how those cellular bucks tend to be invested. read more

Will Mixed Realities Make Mobile Casino Gaming More Appealing

The on-line casino business is without question one to embrace modification. From the time the business ended up being started on brand new technology, designers throughout the industry have-been fast to join the newest innovations. In fact, lots of the foremost operators used development as an advertising device when it comes to part that is best of a decade. Take, for instance, live dealer casino games. When the idea of using RFID chips and webcams to create realistic games was still fresh, early adopters were able to offer consumers a unique, more experience that is immersive. The bigger brands have forged relationships with developers to launch their own branded tables and even studios as the technology has spread across the industry. The result of these collaborations has been a surge in live gaming action and, for those that have invested heavily in it, some marketing that is clever. read more

3 Ways You Could be Unknowingly Wasting Ad Budget

Today’s ad platforms may have even many experienced Pay Per Click entrepreneurs spending more than meant.

Campaign configurations, principles along with other elements change-over time, which could have significant affect your promotions. As an example, beginning October 4th, 2017 Bing announced they might invest as much as 2 times your everyday spending plan. If you’d been sitting peaceful with $1,000/day spending plan, maybe not planning to invest anything much more, you can have already been amazed. read more

Stop Making These Common Mistakes with Your Website Popups (Includes Examples and Quick Fixes)

Stop Making These Common Mistakes with Your Website Popups (Includes Examples and Quick Fixes)

Depending on which you speak with, site popups are generally a blessing for number building and revenue that is subsequent, or they’re an atomic bomb for the consumer knowledge.

Some can’t stand popups and disregard sites that completely use them (or that’s what they say, at least). And there are even websites that are entire to hating on especially bad popups.

However, numerous entrepreneurs tend to be completely charmed with their abilities for income generation, lead collection, and driving interest and conversion rates overall. read more