It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

The following is a guest added post by Greg Wester, SVP, advertising & company developing, Cellphone Posse

As the dirt settles about this year’s Cellphone World Congress, and we also plan the most recent slew of smartphone releases – nothing of which vow everything too interesting it’s stagnated– I have to think about the evolution of the mobile device and how. Smartphones changed everything over the decade that is last they changed our watches, digital cameras, wallets, and much more. A game-changer.( in the early days of mobile, every new feature was*******) read more

10 B2B marketing delusions

10 B2B marketing delusions

Marketing is a profession that is delusional

We’re accustomed to pushing our Kool-Aid™ at individuals that we’ve destroyed our capacity to see our very own Kool-Aid™. (It’s the reason that is same seafood have no word for ‘water’).

But delusions—and their particular weaker cousins illusions—can completely warp our advertising. They allow us to make an image of your customers that simply is not true, killing any potential for making stuff that resonates together with them.

Here’s a batch that is random of that are rather typical in B2B: read more

How to Get More Time Back In Your Work Week

Marketing Podcast with Mandi Ellefson
Podcast Transcript

How to Get More Time Back In Your Work Week

How to Get More Time Back In Your Work Week

My guest with this bout of the Duct Tape Marketing Podcast is Mandi Ellefson, a freedom that is scalable and president associated with Hands-Off CEO. She and I also discuss how to locate time, just how to take back time, and just how to have higher focus in your company which will result in higher profitability.

As the president of The Hands-Off CEO, she leads customers into higher success, life stability, and efficiency by helping them take back to 20-50percent of these work few days. Her clientele that is international has efficiency and value cost savings gains of up to 67%. read more

Can we promote products again?

Can we promote products again?

Here’s a thought that is weirdexpressed as eleven quasi-rhetorical concerns):

imagine if among the core premises of material marketing and advertising is incorrect?

imagine if the concept that people should always control our item emails in preference of altruistic, prospect-helping, issue-exploring stories ended up being a little bit… naïve?

imagine if we admitted that this ‘altruism’ was constantly a little bit… disingenuous—that our concealed sales schedule ended up beingn’t well concealed after all? read more

Top 10 Ways To Improve Your OVERALL Mindset

Top 10 Ways To Improve Your OVERALL Mindset

Throughout your life that is daily can improve your mood, attitude, and perspectives. All day long you are given opportunities to learn and you can continue to develop your mind. You can engage in particular activities that will help you stay positive, purposeful, happy, calm, focused and confident. You can make use of thought that is certain and views to attain even more success and delight. The 10 things I’ve down the page can help you boost your basic mentality. You can return to this listing when you’re feeling down and seeking for a few reminders. read more

Instagram Makes it Easy to Follow People by Scanning ‘Nametags’ by @MattGSouthern

Instagram Makes it Easy to Follow People by Scanning ‘Nametags’ by @MattGSouthern

Instagram is apparently along the way of rolling away a feature that is new is similar to Snapchat’s QR codes.

The brand-new “Nametags” can certainly make it more straightforward to follow folks on Instagram that you meet in true to life, and simpler you back.( for them to follow*****)

Instagram will create a picture this is certainly special every single individual. Another individual can scan the image then with the Instagram software to immediately follow that individual.

At the very least one individual features reported witnessing this particular aspect in the great outdoors, and it has delivered screenshots to TechCrunch. A video that is brief already been intended to show this particular aspect. read more

Stop Asking for Links in My Old Content! by @tonynwright

Stop Asking for Links in My Old Content! by @tonynwright

I favor promoting automation.

So much so we write workflows, playbooks, scripts, and provide technical help on a variety of platforms.( that we built a practice around helping companies set up effective marketing automation campaigns where*****)

I hate promoting automation.

My inbox is chaos. We get a huge selection of email messages each from clueless marketers week. They think they can send me cold pitches asking for meetings, phone calls, or downright spam me.( because they have my email address*****) read more

Stop Asking for Links in My Old Content! by @tonynwright

Stop Asking for Links in My Old Content! by @tonynwright

I like selling automation.

So much so we write workflows, playbooks, scripts, and provide technical help on a variety of platforms.( that we built a practice around helping companies set up effective marketing automation campaigns where*****)

I hate selling automation.

My inbox is in pretty bad shape. We get a huge selection of email messages each from clueless marketers week. They think they can send me cold pitches asking for meetings, phone calls, or downright spam me.( because they have my email address*****) read more

Six Hreflang tag pitfalls to watch out for on e-commerce websites

Six Hreflang tag pitfalls to watch out for on e-commerce websites

When using an internet site worldwide, one of the very most essential SEO that is technical to get right is the Hreflang tag. When you add into this process the unique challenges of managing an website that is e-commerce as regular modifications of items and stock access this method increases in complexity. As of this month’s BrightonSEO I’ll be covering this in detail but right here’s a teaser of just what I’ll be dealing with.

Why tend to be Hreflang tags so essential?

Hreflang tags assist the search engines understand which type of your articles to demonstrate to which market. read more

SEO & Cybersecurity: How the SEO Industry Views the Relationship by @TaylorDanRW

HTTPS has, for the most part, end up being the “poster boy” of cyber safety, thanks to some extent to Bing naming it as a standing sign after which pressing because of it more through alterations in the Chrome internet browser.

But that youhave a secure website.( as we know, cyber security doesn’t stop at HTTPS, and HTTPS does not mean******)

In my very first post for search-engine Journal, we had written about how exactly Bing could introduce scanning that is passive in certainly one of its future, more advanced level web-crawlers, along with determine if a web page contains malware along with other typical forms of cheats. read more