To give feedback that is objective ask objective questions
To give objective comments, ask unbiased questions
But resolving this dilemma is not easy. Composing and reading experience extremely personal, and no person shows us how exactly to assess all of them from a target perspective – various other than a couple of “rulesif it does the job” we learn at school (most of which aren’t actually rules anyway).
So in a scramble to add any value, stakeholders end up nitpicking, wondering if something sounds nice, or comparing every piece to a mental idea of what they, personally would written – rather than figuring out.