It’s happened to the best of us. You return from lunch, pull your adWords up account, and hover over a keyword and then recognize you’ve got a good rating of simply three (ooof). You scan some more key words, and recognize many others tend to be sitting at fours, and also you’ve even got various unfortunate twos.
Low Quality Scores like this tend to be an enormous red-flag because they suggest you’re most likely paying through the nostrils for confirmed search term minus the guarantee of a ad position that is great. Moreover, you can’t necessarily bid your way into the spot that is top increasing your spending plan.