One thing all business owners will tell you is that marketing is key. You need to promote your business and build you brand through a variety of marketing outlets. Custom stickers are a fun, easy, and cost effective way to promote your business. Here are the top reasons why we think stickers are a great marketing tool:
Most printing companies will give you a bulk ordering discount (not that stickers aren’t one of the cheapest items to print anyways). Chances are if you’re ordering over 100 of them, you’ll be able to get each one for 10-25 cents each, sometimes less! On top of that once you do your first round of printing the company will have you images ready to go meaning you avoid set up costs and they often give repeat customer discounts as well!
Stickers can be printed in so many shapes and sizes which makes them extremely versatile. When people say stickers they tend to think of those multicolored animal or smiley face stickers you used to get when you were a kid on your homework, but “stickers” can be used in a variety of applications. Product labels, name badges, warning signs, bumper stickers, or simple decorations, the possibility for using stickers are pretty limitless. Most companies now days also print on different materials rather than the simple paper stickers we may be used to. Vinyl prints are great for outdoor use or areas that get a lot of wear and tear and they tend to be more durable as well as easier to remove when that time comes.
With the amount of advertisements that bombard people every day, it is important to make sure your company sticks out from the crowd. Stickers can be printed in a variety of bright colors and interesting shapes that are sure to grab the attention of your customers increasing your brand awareness. Also, people put stickers EVERYWHERE, from cars and laptops to walls and tool boxes, chances are someone somewhere will pass your sticker in an unexpected place and become more aware of your brand than they would have had your advertisement been placed on a flyer or other material that would likely be stuck in a drawer somewhere or thrown away.
There are plenty of other benefits we could list but think this should be enough to convince you. Be sure to check out your local print shop to see if they offer sticker printing and you’ll be heading towards the beginning of a great marketing plan!