What’s the price tag on great client knowledge? It might be much more than you estimate, as Paul Snell recently found out
( when you start to dig deeper******)
How to place a cost on great client knowledge?
It’s a question that I’m sure a whole lot of B2B marketers run against. We (as a priority all know it’s something we should be improving – but how to raise it******)
You will dsicover listed here of great interest. In the current Confirmit B2B Summit in London, Joana van den Brink-Quintanilha, major analyst for CX at Forrester analysis, shared the story of a B2B company who have been fighting this extremely quandary.