Transcript of How to Develop the Right Idea at the Right Time

Transcript of How to Develop the Right Idea at the Right Time

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John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Allen Gannett. He is the CEO and founder of TrackMaven, a marketing insights platform. He’s also the author of a book we’re going to talk about today called The Creative Curve: How to Develop the Right Idea at the Right Time. Allen, thanks for joining me.

Allen Gannett: Thanks for having me, man.

John Jantsch: A big premise of the book is to kind of debunk the creativity myth that you sit around and get this inspiration from a muse at some point in your life and that, in fact, there’s a science behind it. You want to tell me kind of your … it’s really the big idea of the book, I suppose, so you want to unpack that for us? read more

Transcript of How to Develop the Right Idea at the Right Time

Transcript of How to Develop the Right Idea at the Right Time

Back to Podcast

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Allen Gannett. He is the CEO and founder of TrackMaven, a marketing insights platform. He’s also the author of a book we’re going to talk about today called The Creative Curve: How to Develop the Right Idea at the Right Time. Allen, thanks for joining me.

Allen Gannett: Thanks for having me, man.

John Jantsch: A big premise of the book is to kind of debunk the creativity myth that you sit around and get this inspiration from a muse at some point in your life and that, in fact, there’s a science behind it. You want to tell me kind of your … it’s really the big idea of the book, I suppose, so you want to unpack that for us? read more

How to Develop Fresh Ideas for Your B2B Content Marketing Program

How to Develop Fresh Ideas for Your B2B Content Marketing Program

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry).

But having some challenges when it comes to creating effective and engaging content for B2B organizations doesn’t mean that your content should cover the same topics over and over. In fact, simply revising or rewording what has already been said can be more detrimental than not saying anything at all. read more

How to Develop Fresh Ideas for Your B2B Content Marketing Program

How to Develop Fresh Ideas for Your B2B Content Marketing Program

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry).

But having some challenges when it comes to creating effective and engaging content for B2B organizations doesn’t mean that your content should cover the same topics over and over. In fact, simply revising or rewording what has already been said can be more detrimental than not saying anything at all. read more

Jamie Shanks – The First Steps I Took to Develop a Personal Digital Brand

You’re a vendor, a product sales frontrunner, an entrepreneur—and you are feeling you’re missing the mark-on generating a brand that is personal. You’re not alone. Six years into my journey that is committed into selling recommendations and I also have moments of Instagram, LinkedIn, and YouTube jealousy. Then again we walk out of myself and extremely review what counts: “Are you engaging the proper variety of buyer you might say they wish to study from you?” What does matter that is n’t all is amounts of loves, feedback, stocks, retweets, and all sorts of the fluffy stuff does not assist your buyer. read more

How to Develop Greater Influence in the Sales Process by Being a Go Giver Influencer, with Bob Burg – Episode #108

How to Develop Greater Influence in the Sales Process by Being a Go Giver Influencer, with Bob Burg – Episode #108

Podcast: Enjoy in brand new screen | Install (Length: 38:25 — 30.9MB)

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What sales professional inside their mind that is right would like to have greater influence over buyers during the sales process? It’s an ability we all need to have. But greater influence comes at a cost, and it’s a cost that’s not typically about sales techniques or approaches. It’s one you pay by doing the work that is hard be a significantly better individual your self. In this discussion, Anthony and his great buddy, Bob Burg talk about why the faculties Bob outlines in the guide, “The Go-Giver Influencer” are truly personality faculties and also have becoming really birthed when you look at the heart of people before they may be with the capacity of having higher impact in just about any part of life. It’s a conversation that is great two product sales experts who are superb pals. Make sure to hear this bout of In The Arena. read more