Over the past few years, local SEO has become one of the biggest buzzwords in the marketing world.
Studies have found that nearly half of all Google searches are local. As more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive.
As you know, SEO is a field that changes by the hour and there are very few guarantees. However, it’s almost a certainty that the importance of local search will continue to grow.