Every B2B marketer knows our company is in a time period of fast modification. But concerns abound, and many aren’t certain locations to concentrate their particular interest or attempts.
Marketing technology (martech) is advancing rapidly. But which advancements are imminent and real, and which are hype? Or at least, not yet that is important
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Company management needs results that are measurable. But how can B2B marketers most achieve those results effectively? And determine all of them? And communicate the continuing company advantages?