The Ontario Science Centre Just Hosted Cheetos' 3-Day, Immersive, Kid-Targeted, Advertisement

The Ontario Science Centre Just Hosted Cheetos' 3-Day, Immersive, Kid-Targeted, Advertisement

From the WTF data comes Ontario’s Science Centre’s web hosting of this Cheetos Museum the 2009 mom’s weekend.( day****)

what exactly is a Cheetos museum?

It’s a cellular, immersive, marketing experience for Cheetos.

Was there any science you ask?

Nope.

The "promotional activity" (that is what it was known as because of the Ontario Science Centre in a now no longer hosted webpage online) involved looking for Cheetos with recognizable forms, moving on a Cheetos branded swing, and using pictures with Cheetos’ mascot Chester. read more

It’s a Post-Gated Content World, and We’re Just Marketers Living in It

It’s a Post-Gated Content World, and We’re Just Marketers Living in It

Guess what marketers that are fellow they’ve figured us out.

B2B customers solved the impression of gated content. A time that is long, actually. However, we, material advertising experts continue steadily to play a “game” of kinds, which does not constantly lead to more skilled leads.

We compose a thought-provoking, thought-leading, well-written content that is long-form or two. An e-book here, a whitepaper there, and maybe we designed a statistic-rich infographic. Then, we publish it on our corporate website, on an landing page that is expertly-styled. Then we push-out some social media marketing articles and show advertisements, beckoning browsers in the future feast on our savory content. read more

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

The following is a guest added post by Greg Wester, SVP, advertising & company developing, Cellphone Posse

As the dirt settles about this year’s Cellphone World Congress, and we also plan the most recent slew of smartphone releases – nothing of which vow everything too interesting it’s stagnated– I have to think about the evolution of the mobile device and how. Smartphones changed everything over the decade that is last they changed our watches, digital cameras, wallets, and much more. A game-changer.( in the early days of mobile, every new feature was*******) read more