Email continues to be the number 1 converting station for some marketers that are b2B. You’ve worked hard to get that data, maintain it and ensure it aligns with GDPR requirements, so getting those all-important contacts to open an email is critical if you’re going to hit your numbers.
Assuming You’ve segmented well, your next focus should be on your email subject lines.
The that you’ve got a great campaign idea, the data is clean and wide range of opens in your b2B campaign will affect the number directly of conversions you get. Whilst obvious – and very important – how time that is much you invest crafting those few important terms?