Google Marketing Live: An Advertiser’s Take on the Highlights

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Bing advertising keynote is a hotly expected event that is annual we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what into early) betas you can expect to roll out (or bug your Google rep to let you.

Yesterday’s presentation kicked down with customer styles, then covered improvements and releases across a variety of Bing advertising platforms. For the occasion we heard information control and privacy appear frequently, reminding us that privacy continues to be a theme that is major of******************************). And while professional paid media managers may have found the keynote a bit of a bore, there were some things that are decent get worked up about too. read more

The Salesperson is Dead. Long Live the Salesperson.

Have Amazon.com and other businesses that mainly sell without salespeople proven that salespeople are needed? Has got the net changed the sales person, supplying many better information than a salesperson that is human? Do people prefer to buy without the help of a salesperson, even when a decision comes with risk and complexity? Does all this technology declare that salespeople are actually unneeded?

You need think plenty of presumptions to think that salespeople will disappear.( soon****)

Assumes knowledge: to think that salespeople are likely to fade away, you need to additionally believe that folks possess knowledge that is necessary know what they need to do and what choices may be available to them. “But, Iannarino,” you say, “they can search the internet.” And you would be correct and wrong at the time that is same. Exactly what Bing query do you enter when you need to understand what it’s you don’t know?( that you don’t know****) read more

Facebook Lets Admins Crosspost Live Videos to Multiple Pages by @MattGSouthern

Facebook is boosting video that is live**)with several new functions — like the power to crosspost real time movies and rewind real time videos in development.

With crossposting of real time movies, writers can supply the broadcast that is same an authentic post across several pages.

This functionality is present to all pages worldwide with the publisher that is web-based, and also the real time API.

Page admins can configure crossposting interactions between pages by going to the‘Crossposting that is new section in the configurations menu. read more