5 Similarities Between B2B Content Marketing and the 2018 World Cup

(if i’m an international soccer expert, I must add an important disclaimer:

Before I start talking about the World Cup as**)

I am those types of United states World Cup visitors that only will pay attention to soccer every year that is fourth.

With that out of this method, let’s reach the reason why I’m writing a post concerning the 2018 World Cup if I’m only a fan that is casual. I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy.( as I was relaxing this weekend and watching a few of the matches on TV,**) read more

How to Use Social Media for Your Marketing Efforts in 2018

Marketing Podcast with John Jantsch About Social Media

I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018.

It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today:

How do I find time to do it? What’s the ROI? How do I make it pay? Can I sell?

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. read more

How to Use Social Media for Your Marketing Efforts in 2018

Marketing Podcast with John Jantsch About Social Media

I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018.

It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today:

How do I find time to do it? What’s the ROI? How do I make it pay? Can I sell?

Those are the things that people asked in 2012 and 2013, but those issues haven’t gone away because people still see social media as this disconnected piece of marketing that you have to go figure out and play in. read more

Personalizing the Customer Experience is a Marketing Focus for 2018

Many marketers seem to be personalizing the client knowledge, but research that is new that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”

Many marketers are already personalizing the customer experience, but research that is new that there is more of a necessity in order for them to go above and beyond utilizing quick phrasing, such as for instance “you” and “your.”

Widen recently conducted the “2018 Connectivity Report” to assess just how entrepreneurs tend to be boosting buyer interactions through customization. About one-quarter associated with the participants (28 %) reported that personalizing the client knowledge is exactly what their particular company is most dedicated to in 2018. read more

Three Lean Tools to Try With Your Marketing Team

Guest post by Jon Terry.

The preparation for almost any marketing that is strong should acknowledge one essential fact: change is inevitable. The ability to constantly adapt on the fly is vital to your company’s success.( in business-to-business marketing strategy******)

Three Lean Tools to Try With Your Marketing TeamSo how do you approach a marketplace that is in a consistent condition of flux and manage to correctly develop a promotion that may carve a place out for your business? Surprisingly, the marketing triumphs that are greatest come from failing early and failing usually. That probably seems a little counterintuitive, right? read more

Augmented Reality Marketing: Moving From Gimmick to Strategy by @jes_scholz

Augmented truth (AR), most readily useful described as a real time mixing of digital items into real-world configurations, is no longer science fiction.

Now accessible by most smartphone digital cameras, AR makes the relocate to the popular.

And companies took notice.

Deloitte identified that practically 90 percent of businesses with yearly incomes of $100 million to $1 billion are now actually AR that is leveraging VR technology. A poll conducted by Purch revealed that 10 percent of marketers utilize AR, and 72 percent are planning to in the coming year. read more

How GDPR Highlights How We Should Be Marketing

How GDPR Highlights How We Should Be Marketing

Back to Podcast

John Jantsch: Hello and thank you for visiting another bout of the Duct Tape advertising podcast. This can be John Jantsch, and my visitor is Ryan Urban today. He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, and we are gonna talk about what is, in at least May of 2018, the most talked about topic it seems like, something called the General Data Protection Regulation, or it, GDPR as we fondly refer to. Therefore Ryan, thank you for joining myself. read more

8 Standout Social Media Marketing Examples From 2018

We constantly hear stories of huge marketing campaigns from go-to brands like Coca Cola or Bud Light. Whether it’s a  viral Super Bowl commercial or influencer marketing campaign involving A-list celebrities, every marketer can’t help but take note from the greats.

However, not every brand has $4 million to shell out on a 30-second ad.

8 Standout Social Media Marketing Examples From 2018

That’s why social media has become the “great equalizer” for marketers. With platforms like Facebook, Twitter and Instagram, you don’t need millions of dollars to run a successful marketing campaign. You just have to be creative and know your audience. read more

8 Standout Social Media Marketing Examples From 2018

We constantly hear stories of huge marketing campaigns from go-to brands like Coca Cola or Bud Light. Whether it’s a  viral Super Bowl commercial or influencer marketing campaign involving A-list celebrities, every marketer can’t help but take note from the greats.

However, not every brand has $4 million to shell out on a 30-second ad.

8 Standout Social Media Marketing Examples From 2018

That’s why social media has become the “great equalizer” for marketers. With platforms like Facebook, Twitter and Instagram, you don’t need millions of dollars to run a successful marketing campaign. You just have to be creative and know your audience. read more