Marketing is a profession that is delusional
We’re accustomed to pushing our Kool-Aid™ at individuals that we’ve destroyed our capacity to see our very own Kool-Aid™. (It’s the reason that is same seafood have no word for ‘water’).
But delusions—and their particular weaker cousins illusions—can completely warp our advertising. They allow us to make an image of your customers that simply is not true, killing any potential for making stuff that resonates together with them.
Here’s a batch that is random of that are rather typical in B2B: