There was an occasion whenever advertising and marketing and communications or relations that are public were treated as two different departments, siloed off from each other with their own separate goals and objectives. But now, these worlds are more nebulous than ever, and the commonality that blurs those once clear lines is storytelling.
Leveraging your company’s stories is advantageous for several reasons. As a marketer that is content it is important to produce the narrative you desire your customers and clients to take. Whenever deploying conventional pr techniques, like news relations, you’re assisting to profile the public’s perception of the brand name through put, or pitched, tales – in place of letting folks make presumptions, or even worse, permitting folks reside their particular everyday lives with no knowledge of who you really are yourself.( because you kept your stories all to**********)