Augmented Reality Marketing: Moving From Gimmick to Strategy by @jes_scholz

Augmented truth (AR), most readily useful described as a real time mixing of digital items into real-world configurations, is no longer science fiction.

Now accessible by most smartphone digital cameras, AR makes the relocate to the popular.

And companies took notice.

Deloitte identified that practically 90 percent of businesses with yearly incomes of $100 million to $1 billion are now actually AR that is leveraging VR technology. A poll conducted by Purch revealed that 10 percent of marketers utilize AR, and 72 percent are planning to in the coming year. read more

Augmented Reality App May Help Patients with Parkinson’s

Augmented Reality App May Help Patients with Parkinson’s

News Release: It’s appropriate that during Parkinson’s Awareness period, a group of Rice University seniors will show just how reality that is augmented assist customers utilizing the illness.

That’s the announcement that is official with MMW this few days, even as we discovered that six Rice manufacturing pupils have actually created an iPhone application to greatly help customers conquer an indication referred to as “freezing,” in which the feet briefly will not stick to the brain’s demand to carry and progress. read more