It’s the law: 7 email marketing rules you should know

Did you know there’s a law in the U.S. about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a product that is commercial solution through digital interaction,” you need to comply with the law or face some significant charges. VerticalResponse Is here to break through the jargon and help the rules are understood by you.

Before we diving in, let’s quickly glance at the law’s record. In 2003, President George W. Bush finalized the CAN-SPAM Act bill into legislation to quit the onslaught of spam that was landing in everyone’s inbox. What the law states ended up being later updated in 2008. read more