Following B2B Marketing’s conference that is annual Ignite, Molly Raycraft covers how exactly to change the business enterprise beyond digitisation. The clear answer is quite simple.
Humans tend to be complex beings, often irrational inside their way of thinking and feelings, often also hypocritical. Tech has nothing of the qualities.
We’ve celebrated the rationality that technology features delivered but let’s face it, things such as tailored ads that are programmatic longer seem novel. They’re expected. Customers are looking for the next thing that is impressive wow all of them.