Transcript of How to Develop the Right Idea at the Right Time

Transcript of How to Develop the Right Idea at the Right Time

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John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Allen Gannett. He is the CEO and founder of TrackMaven, a marketing insights platform. He’s also the author of a book we’re going to talk about today called The Creative Curve: How to Develop the Right Idea at the Right Time. Allen, thanks for joining me.

Allen Gannett: Thanks for having me, man.

John Jantsch: A big premise of the book is to kind of debunk the creativity myth that you sit around and get this inspiration from a muse at some point in your life and that, in fact, there’s a science behind it. You want to tell me kind of your … it’s really the big idea of the book, I suppose, so you want to unpack that for us? read more

Transcript of How to Develop the Right Idea at the Right Time

Transcript of How to Develop the Right Idea at the Right Time

Back to Podcast

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Allen Gannett. He is the CEO and founder of TrackMaven, a marketing insights platform. He’s also the author of a book we’re going to talk about today called The Creative Curve: How to Develop the Right Idea at the Right Time. Allen, thanks for joining me.

Allen Gannett: Thanks for having me, man.

John Jantsch: A big premise of the book is to kind of debunk the creativity myth that you sit around and get this inspiration from a muse at some point in your life and that, in fact, there’s a science behind it. You want to tell me kind of your … it’s really the big idea of the book, I suppose, so you want to unpack that for us? read more

Our new privacy policy – this time, it’s personal

Our new privacy policy – this time, it’s personal

With GDPR just a days that are few, your inbox might be filled with opt-in demands and privacy revisions from nervous entrepreneurs.

Anyone who’s observed myself talk on GDPR on the past 18 months will understand at B2B advertising and marketing we have also already been getting started with this, dealing with the exact same difficulties we build privacy by design into our processes and develop a culture of privacy within our organisation.( as you around how***********)

Only this time around it is individual – as it’s your data we’re dealing with. read more

Pulling Problems and Challenges Forward in Time

There is a good reason that discovery is now less about asking the client to describe their pain, dissatisfaction, or challenges and more about helping them discover something about themselves. One of the reasons the status quo is so alluring to your dream client is that it means they can ignore the constant, accelerating, disruptive change and attempt to live with the devil they know. The devil, however, is a pretty poor business partner, and even at some point, he’s going cause you a world of pain.( though you might be used to him****) read more

Time to change the rules on digital transformation

My fascination with Fosbury

So why performs this matter? I’ve come to be fascinated with Fosbury along with his development for 2 factors. Very first, certainly one of my sporty daughters has actually set her places on winning jump that is high, and it is utilising the Fosbury flop process to do this.

Second, Fosbury’s development is an extremely metaphor that is handy a topic I’m investing plenty of my entire life focusing on at present: assisting CEOs and CMOs to deal with the difficulties they face with electronic change. read more

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

The following is a guest added post by Greg Wester, SVP, advertising & company developing, Cellphone Posse

As the dirt settles about this year’s Cellphone World Congress, and we also plan the most recent slew of smartphone releases – nothing of which vow everything too interesting it’s stagnated– I have to think about the evolution of the mobile device and how. Smartphones changed everything over the decade that is last they changed our watches, digital cameras, wallets, and much more. A game-changer.( in the early days of mobile, every new feature was*******) read more

How to Get More Time Back In Your Work Week

Marketing Podcast with Mandi Ellefson
Podcast Transcript

How to Get More Time Back In Your Work Week

How to Get More Time Back In Your Work Week

My guest with this bout of the Duct Tape Marketing Podcast is Mandi Ellefson, a freedom that is scalable and president associated with Hands-Off CEO. She and I also discuss how to locate time, just how to take back time, and just how to have higher focus in your company which will result in higher profitability.

As the president of The Hands-Off CEO, she leads customers into higher success, life stability, and efficiency by helping them take back to 20-50percent of these work few days. Her clientele that is international has efficiency and value cost savings gains of up to 67%. read more