Q&A: Sam Williams-Thomas of Ogilvy, on why the marketing group is dropping its 'OgilvyOne Business' identifier

Earlier this month, WPP company Ogilvy launched a rebrand which rationalised its construction and structure, but performed away with different sub-brands… including Ogilvy One company. Joel Harrison requested CEO Sam Williams-Thomas to describe the reasoning behind the noticeable modifications

B2B supply OgilvyOne Business was produced four years back through the merger of their current B2B company and DNX that is surrey-based which it acquired in a multi-million pound transaction in 2014. The founders of DNX formally left year that is last prior to the end of their particular make completely. Therefore is it the termination of the fantasy to build b2B that is world-class, with globally celebrated consumers? read more