The Oktopost Blog

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<link>https://www.oktopost.com/blog

<description>B2B Marketing Strategy and Thought Leadership</description>

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<title>Decoding the Facebook Algorithm: 8 Insights from Our Webinar</title>

<link>https://www.oktopost.com/blog/decoding-facebook-algorithm/

<comments>https://www.oktopost.com/blog/decoding-facebook-algorithm/#respond</comments>

<pubdate>Wed, 20 Jun 2018 12:50:21 +0000</pubdate>

<dc:creator><![CDATA[Sapir Segal]]></dc:creator>

<category><![CDATA[Social Media Marketing]]></category>

<category><![CDATA[B2B Marketing]]></category>

<category><![CDATA[Content Marketing]]></category>

<category><![CDATA[Employee Advocacy]]></category>

<category><![CDATA[Facebook]]></category>

<category><![CDATA[Social Engagement]]></category>

<category><![CDATA[Social Media Strategy]]></category>

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<description><![CDATA[In January 2018, Mark Zuckerberg announced a dramatic change to the Facebook algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: is Facebook dead? In an attempt to answer this question and unveil new content strategies to leverage the Facebook algorithm change, I teamed up [&#8230;]]]></description>

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<title>The Future of B2B Marketing: 5 Takeaways from Hubspot’s CMO, Kipp Bodnar</title>

<link>https://www.oktopost.com/blog/future-of-b2b-marketing-hubspot-cmo-kipp-bodnar/

<comments>https://www.oktopost.com/blog/future-of-b2b-marketing-hubspot-cmo-kipp-bodnar/#respond</comments>

<pubdate>Tue, 19 Jun 2018 13:00:44 +0000</pubdate>

<dc:creator><![CDATA[Sapir Segal]]></dc:creator>

<category><![CDATA[B2B Marketing]]></category>

<category><![CDATA[CMO]]></category>

<category><![CDATA[Customer Experience]]></category>

<category><![CDATA[Email Marketing]]></category>

<category><![CDATA[Lead Generation]]></category>

<category><![CDATA[Marketing Automation]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5750</guid>

<description><![CDATA[Last week, I had the pleasure of attending a talk given by Kipp Bodnar, HubSpot’s CMO and leading B2B marketing author and speaker. Judging by the fact that the word “GDPR” was thrown around the room every two minutes or so, it’s safe to conclude that this talk gathered some of Tel Aviv’s best and [&#8230;]]]></description>

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<item>

<title>5 Social Media Skills College Doesn’t Teach You</title>

<link>https://www.oktopost.com/blog/5-social-media-skills/

<comments>https://www.oktopost.com/blog/5-social-media-skills/#respond</comments>

<pubdate>Tue, 12 Jun 2018 13:00:54 +0000</pubdate>

<dc:creator><![CDATA[Nina Zoukelman]]></dc:creator>

<category><![CDATA[Social Media Marketing]]></category>

<category><![CDATA[Content Marketing]]></category>

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<link>https://www.oktopost.com/blog

<description>B2B Marketing Strategy and Thought Leadership</description>

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<title>Decoding the Facebook Algorithm: 8 Insights from Our Webinar</title>

<link>https://www.oktopost.com/blog/decoding-facebook-algorithm/

<comments>https://www.oktopost.com/blog/decoding-facebook-algorithm/#respond</comments>

<pubdate>Wed, 20 Jun 2018 12:50:21 +0000</pubdate>

<dc:creator><![CDATA[Sapir Segal]]></dc:creator>

<category><![CDATA[Social Media Marketing]]></category>

<category><![CDATA[B2B Marketing]]></category>

<category><![CDATA[Content Marketing]]></category>

<category><![CDATA[Employee Advocacy]]></category>

<category><![CDATA[Facebook]]></category>

<category><![CDATA[Social Engagement]]></category>

<category><![CDATA[Social Media Strategy]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5787</guid>

<description><![CDATA[In January 2018, Mark Zuckerberg announced a dramatic change to the Facebook algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: is Facebook dead? In an attempt to answer this question and unveil new content strategies to leverage the Facebook algorithm change, I teamed up [&#8230;]]]></description>

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<item>

<title>The Future of B2B Marketing: 5 Takeaways from Hubspot’s CMO, Kipp Bodnar</title>

<link>https://www.oktopost.com/blog/future-of-b2b-marketing-hubspot-cmo-kipp-bodnar/

<comments>https://www.oktopost.com/blog/future-of-b2b-marketing-hubspot-cmo-kipp-bodnar/#respond</comments>

<pubdate>Tue, 19 Jun 2018 13:00:44 +0000</pubdate>

<dc:creator><![CDATA[Sapir Segal]]></dc:creator>

<category><![CDATA[B2B Marketing]]></category>

<category><![CDATA[CMO]]></category>

<category><![CDATA[Customer Experience]]></category>

<category><![CDATA[Email Marketing]]></category>

<category><![CDATA[Lead Generation]]></category>

<category><![CDATA[Marketing Automation]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5750</guid>

<description><![CDATA[Last week, I had the pleasure of attending a talk given by Kipp Bodnar, HubSpot’s CMO and leading B2B marketing author and speaker. Judging by the fact that the word “GDPR” was thrown around the room every two minutes or so, it’s safe to conclude that this talk gathered some of Tel Aviv’s best and [&#8230;]]]></description>

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<title>5 Social Media Skills College Doesn’t Teach You</title>

<link>https://www.oktopost.com/blog/5-social-media-skills/

<comments>https://www.oktopost.com/blog/5-social-media-skills/#respond</comments>

<pubdate>Tue, 12 Jun 2018 13:00:54 +0000</pubdate>

<dc:creator><![CDATA[Nina Zoukelman]]></dc:creator>

<category><![CDATA[Social Media Marketing]]></category>

<category><![CDATA[Content Marketing]]></category>

<category><![CDATA[Social Analytics]]></category>

<category><![CDATA[Social Media Strategy]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5728</guid>

<description><![CDATA[College is important, we know. But the theoretical approach to learning isn&#8217;t always relevant or practical enough for the real world, and certainly not for marketers. Social-savvy and trend-driven may be the basic social media skills, but these are no longer enough to master the field. As social channels continue to evolve, so do the [&#8230;]]]></description>

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<title>Creative Vs. Analytical: How B2B Marketers Can Become Invaluable</title>

<link>https://www.oktopost.com/blog/creative-analytical-b2b-marketers/

<comments>https://www.oktopost.com/blog/creative-analytical-b2b-marketers/#respond</comments>

<pubdate>Tue, 05 Jun 2018 13:10:51 +0000</pubdate>

<dc:creator><![CDATA[Nina Zoukelman]]></dc:creator>

<category><![CDATA[B2B Marketing]]></category>

<category><![CDATA[Marketing Automation]]></category>

<category><![CDATA[Marketing Director]]></category>

<category><![CDATA[Marketing Tips]]></category>

<category><![CDATA[Marketing Trends]]></category>

<category><![CDATA[Thought Leadership]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5685</guid>

<description><![CDATA[10 years ago, being strong on one side was enough. But in today’s digital era, B2B marketers are expected to be a &#8220;jack of all trades&#8221;, juggling multiple roles, understanding the functionalities of various teams, and possessing complementary skill sets. [Tweet &#8220;Are you a right-brain marketer or a left-brain marketer?&#8221;] To stress this point, we’ll [&#8230;]]]></description>

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<slash:comments>0</slash:comments>

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<title>6 B2B Marketing Lessons Facebook Taught Us</title>

<link>https://www.oktopost.com/blog/6-b2b-marketing-lessons-from-facebook/

<comments>https://www.oktopost.com/blog/6-b2b-marketing-lessons-from-facebook/#respond</comments>

<pubdate>Tue, 29 May 2018 13:00:03 +0000</pubdate>

<dc:creator><![CDATA[Nina Zoukelman]]></dc:creator>

<category><![CDATA[B2B Marketing]]></category>

<category><![CDATA[Facebook]]></category>

<category><![CDATA[Marketing Strategy]]></category>

<category><![CDATA[Social Selling]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5666</guid>

<description><![CDATA[There’s no doubt that Facebook is a force to be reckoned with. A meteoric growth, combined with a successful acquisition strategy, made it a social powerhouse, with 2.2 billion monthly active users. But lately, it hasn’t been smooth sailing for the social giant, which faced growing privacy and misuse concerns. The tactics Facebook has used [&#8230;]]]></description>

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<slash:comments>0</slash:comments>

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<title>Oktopost is GDPR-Ready (And Now, You Are Too)!</title>

<link>https://www.oktopost.com/blog/oktopost-gdpr/

<pubdate>Wed, 23 May 2018 15:39:20 +0000</pubdate>

<dc:creator><![CDATA[Liad Guez]]></dc:creator>

<category><![CDATA[Inside Oktopost]]></category>

<guid ispermalink="false">https://www.oktopost.com/product/?p=80</guid>

<description><![CDATA[In order to prepare for the GDPR by May 25, Oktopost has taken extensive steps to become compliant and enable its customers to do so as well. These steps are explained in this article. ]]></description>

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<title>5 Tactics to Turning Instagram Stories Into a B2B Marketing Tool</title>

<link>https://www.oktopost.com/blog/instagram-stories-b2b-marketing/

<comments>https://www.oktopost.com/blog/instagram-stories-b2b-marketing/#respond</comments>

<pubdate>Tue, 22 May 2018 13:00:29 +0000</pubdate>

<dc:creator><![CDATA[Nina Zoukelman]]></dc:creator>

<category><![CDATA[Social Media Marketing]]></category>

<category><![CDATA[Content Marketing]]></category>

<category><![CDATA[Facebook]]></category>

<category><![CDATA[Instagram]]></category>

<category><![CDATA[Lead Generation]]></category>

<category><![CDATA[Social Engagement]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5623</guid>

<description><![CDATA[Snapchat found a mode of storytelling that became a near-overnight success, and Instagram Stories jumped on the bandwagon. Within a year, Instagram Stories—which operates as a sub-experience within the standard Instagram app—was drawing 300 million daily users, quickly overtaking Snapchat’s daily user numbers, and beating the brand at its own game. Instagram Stories are often [&#8230;]]]></description>

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<slash:comments>0</slash:comments>

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<title>5 Reasons Why Social Data Should Drive Your Editorial Calendar</title>

<link>https://www.oktopost.com/blog/social-data-editorial-calendar/

<comments>https://www.oktopost.com/blog/social-data-editorial-calendar/#respond</comments>

<pubdate>Tue, 15 May 2018 13:00:03 +0000</pubdate>

<dc:creator><![CDATA[Nina Zoukelman]]></dc:creator>

<category><![CDATA[Content Marketing]]></category>

<category><![CDATA[B2B Marketing]]></category>

<category><![CDATA[Marketing Tools]]></category>

<category><![CDATA[Social Media Data]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5592</guid>

<description><![CDATA[For many brands, editorial calendars are often driven by buyer personas, product updates and/or a list of keywords. This approach isn&#8217;t wrong, but it doesn&#8217;t give B2B marketers a true sense of what&#8217;s resonating with their readers. A staggering 80% of marketers agree that personalized content generates better results. Imagine yourself walking into a fashion [&#8230;]]]></description>

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<slash:comments>0</slash:comments>

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<title>It’s a Post-Gated Content World, and We’re Just Marketers Living in It</title>

<link>https://www.oktopost.com/blog/post-gated-content-world/

<comments>https://www.oktopost.com/blog/post-gated-content-world/#respond</comments>

<pubdate>Tue, 08 May 2018 13:00:50 +0000</pubdate>

<dc:creator><![CDATA[Sapir Segal]]></dc:creator>

<category><![CDATA[Content Marketing]]></category>

<category><![CDATA[CMO]]></category>

<category><![CDATA[Lead Generation]]></category>

<category><![CDATA[Marketing Strategy]]></category>

<category><![CDATA[Thought Leadership]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5571</guid>

<description><![CDATA[Guess what fellow marketers – they’ve figured us out. B2B prospects solved the illusion of gated content. A long time ago, actually. Yet, we, content marketing professionals continue to play a “game” of sorts, which doesn&#8217;t always lead to more qualified leads. We write a thought-provoking, thought-leading, well-written long-form content piece or two. An e-book [&#8230;]]]></description>

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<slash:comments>0</slash:comments>

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<title>Don’t Date Your Audience, Marry Them: How B2B Marketers Are Increasing Engagement on Facebook</title>

<link>https://www.oktopost.com/blog/how-b2b-marketers-are-increasing-engagement-on-facebook/

<comments>https://www.oktopost.com/blog/how-b2b-marketers-are-increasing-engagement-on-facebook/#respond</comments>

<pubdate>Tue, 01 May 2018 13:00:42 +0000</pubdate>

<dc:creator><![CDATA[Sapir Segal]]></dc:creator>

<category><![CDATA[Social Media Marketing]]></category>

<category><![CDATA[Facebook]]></category>

<category><![CDATA[Marketing Tools]]></category>

<category><![CDATA[Marketing Trends]]></category>

<category><![CDATA[Video Marketing]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5553</guid>

<description><![CDATA[The only good engagements are ones that lead to marriage. For B2B marketers, reaching a target audience often feels like playing a dating game: putting out feelers, making yourself available, trying to seize upon common interests in hopes of sparking a connection—one that leads to a long-term relationship. Relationships require a lot of work to [&#8230;]]]></description>

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<slash:comments>0</slash:comments>

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<title>Can Instagram Really Work for B2B Marketing?</title>

<link>https://www.oktopost.com/blog/instagram-b2b-marketing/

<comments>https://www.oktopost.com/blog/instagram-b2b-marketing/#respond</comments>

<pubdate>Tue, 24 Apr 2018 13:00:05 +0000</pubdate>

<dc:creator><![CDATA[Ben Green]]></dc:creator>

<category><![CDATA[Social Media Marketing]]></category>

<category><![CDATA[Content Marketing]]></category>

<category><![CDATA[Facebook]]></category>

<category><![CDATA[Instagram]]></category>

<category><![CDATA[Social Media Strategy]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5535</guid>

<description><![CDATA[Instagram is a truly addictive network! Not only does it make the hours fly, the moment your post gets a like, your brain releases dopamine – the exact same hormone associated with drugs, sex, and alcohol. You’d think Instagram would be a place for visual distraction, not for business, right? Wrong. What many B2B marketers [&#8230;]]]></description>

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<slash:comments>0</slash:comments>

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<item>

<title>Are Financial Service Companies Finally Embracing Social Media (If So, How?)</title>

<link>https://www.oktopost.com/blog/financial-service-companies-social-media/

<comments>https://www.oktopost.com/blog/financial-service-companies-social-media/#respond</comments>

<pubdate>Tue, 10 Apr 2018 13:00:19 +0000</pubdate>

<dc:creator><![CDATA[Sapir Segal]]></dc:creator>

<category><![CDATA[Social Media Marketing]]></category>

<category><![CDATA[CMO]]></category>

<category><![CDATA[Thought Leadership]]></category>

<guid ispermalink="false">https://www.oktopost.com/blog/?p=5516</guid>

<description><![CDATA[With over 2.77 billion social network users around the globe, you’d think that every B2B marketer has adopted social media by now. Yet, some companies, particularly in the finance industry, have been lagging behind, mostly due to regulatory concerns. In fact, only 42% of surveyed CFO’s said their finance team is knowledgeable about social media [&#8230;]]]></description>

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